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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
S2, Ep8: Hella Perspective
Manage episode 186739781 series 1279440
Contenuto fornito da Insecuritea and Loud Speakers Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Insecuritea and Loud Speakers Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Season 2 finale did not disappoint and damn, times are changing. Crissle and Fran talk 30 Days with Issa, Lawrence and Molly as they wrap up an emotional and tea worthy season. Hosts: Crissle & Fran Producer: Matt Raz Editor: Ty Worley Join in the conversation on social media using the hashtag #insecuriTEA. And don’t forget to follow @LSNPodcasts.
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45 episodi
Manage episode 186739781 series 1279440
Contenuto fornito da Insecuritea and Loud Speakers Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Insecuritea and Loud Speakers Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The Season 2 finale did not disappoint and damn, times are changing. Crissle and Fran talk 30 Days with Issa, Lawrence and Molly as they wrap up an emotional and tea worthy season. Hosts: Crissle & Fran Producer: Matt Raz Editor: Ty Worley Join in the conversation on social media using the hashtag #insecuriTEA. And don’t forget to follow @LSNPodcasts.
…
continue reading
45 episodi
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×Cue the airhorns, it’s time for Crissle and Fran to reflect on the series finale and serve up one last cup of insecuritea. Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Tyrell Worley Associate Producer: Jonathan Mena Engineer: Dwayne Crawford
Crissle and Fran are back with your weekly dose of relatable content. It’s only 10 milligrams… what could go wrong? Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Tyrell Worley Associate Producer: Jonathan Mena Engineer: Dwayne Crawford
Crissle and Fran get into business prospects, the circle of life and make small talk about squirrels. Listen to hear why Fran calls this episode of Insecure her favorite of the season (at least so far). Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Tyrell Worley Associate Producer: Jonathan Mena Engineer: Dwayne Crawford…
Grab your cool ranch chips and cookie dough, roll up and press play to hear Crissle and Fran sip on the latest Insecuritea. Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Tyrell Worley Associate Producer: Jonathan Mena Engineer: Dwayne Crawford
Crissle and Fran dissect daydreams and and unpack the politics of breaking the barber code. Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Tyrell Worley Engineer: Dwayne Crawford Associate Producer: Jonathan Mena
Crissle and Fran cover everything episode 5 — good sex, missed texts, lost pets and hospital hiccups. Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Tyrell Worley Associate Producer: Jonathan Mena Engineer: Dwayne Crawford
Crissle and Fran discuss sex on the beach, house party etiquette, unlikely floatation devices, and conspiracy theories that might not be so far-fetched. Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Tyrell Worley Engineer: Dwayne Crawford Associate Producer: Jonathan Mena…
Crissle and Fran laugh about awkward first dates and off-brand cartoon characters. Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Tyrell Worley Engineer: Dwayne Crawford
Crissle and Fran are back to carpe that diem as we’re reintroduced to some old faces and meet some new ones. Join us for a spirited discussion of corporate politics, entrepenoires and battery-powered best friends. Don't forget to join in the conversation on social media and let us know your thoughts and predictions using the hashtag #insecuriTEA Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Ty Worley Engineer: Dwayne Crawford…
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Insecuritea: The Insecure Aftershow
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1 S5, Ep1: Reunited, Okay?! 1:05:13
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Crissle and Fran are back for season Byeve! The ladies get into Issa Dee’s business, awkward college reunions, and more relatable content. (airhorn noise x3) Let us know your predictions for the rest of the season using the hashtag #insecuriTEA Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor and Associate Producer: Ty Worley Engineer: Dwayne Crawford…
When 26-year-old LaToya Thompson went missing, Rose Cranberry hopped right on the case. Looking for LaToya stars Terri J. Vaughn as Rose Cranberry, SZA as LaToya Thompson, Porsha Williams as Tasha, Ray J as Rufus, Kandi Burruss-Tucker as Glenda, and Carl Anthony Payne II as Bryan. It is a production of Raedio, Tenderfoot TV and HBO. The Black and Missing Foundation, a nonprofit organization, supports and provides access to resources for thousands of families searching for missing loved ones. Visit BAMFI.ORG to join the movement to #HelpUsFindUs. For more information, visit LookingForLaToya.com. Stream Insecure on HBO and HBO Max.…
It’s lowkey over. The ladies unpack the season finale and put a bow on season 4. Don’t forget to join in on the conversation and follow along on social media with the hashtag #insecuriTEA Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor: Ty Worley Engineer: Dwayne Crawford
Molly is back in therapy and Issa is lowkey trying to repair their relationship. Meanwhile, Fran is jumping through hoops to find a way to keep her favorite conspiracy theory alive. Don’t forget to join in on the conversation and follow along on social media with the hashtag #insecuriTEA Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor: Ty Worley Engineer: Dwayne Crawford…
Crissle called it, now it’s time to gloat. The ladies unpack Issa’s attempt to rekindle an old relationship. Don’t forget to join in on the conversation and follow along on social media with the hashtag #insecuriTEA Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor: Ty Worley Engineer: Dwayne Crawford…
Issa Dee isn’t the only one who’s Insecure. Crissle and Fran tag along with Molly and Andrew on their trip to Mexico. Don’t forget to join in on the conversation and follow along on social media with the hashtag #insecuriTEA Executive Producers: Chris Morrow, Matt Raz Producer: Matt Raz Editor: Ty Worley Engineer: Dwayne Crawford…
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