We’ve made it all the way to the end of the year and more than likely, you’re super busy right now. In my business, we call it Beast mode because inevitably this time of year we’re working our tails off with different projects and fulfilling orders to keep up with seasonal orders. It’s very easy to stress yourself out, so on this week’s podcast I’m…

Are you so busy working IN your business that there’s no time left to work ON your business? We’ve all said it, “There aren’t enough hours in the day.” It really does feel that way when you’re wearing all the hats in your creative business. And it can be downright impossible to embrace the visionary role that your business requires of you when you’…

After weeks apart doing solo podcast episodes, the stars have aligned, and fate has finally reunited us! It’s a double the flavor, double the fun episode with both Cheryl and Nicky back from our solo journeys and we’re happy to be together again. This happy meeting has reminded us how important it is to have a business friend to share all the feeli…

We hear about it all the time: how do we, as creative entrepreneurs, maintain a healthy work / life balance? We want to dedicate as much time as we can to making our business successful, but how much of our personal life should we sacrifice to achieve that result? On this episode of the podcast, Cheryl’s sharing her experience building her business…

What happens when you’ve built your business to the point where in order to keep up with everything, you need to hire some help? What happens when you need help even though you’re still working out of your home? It might be time to find your first employee! Today Cheryl is talking about what happened when she hired her General Manager Jess to help …

Are you worried that the market you're trying to break into is oversaturated and there’s no room for you to stand out? Or maybe you think that getting ahead means you need to outshine the competition? If you’ve ever struggled with how to get noticed and feel like you’re attempts to be seen are falling on deaf ears, it’s not your fault. It super har…

Are you finding that you’re in a rut with your business? That you feel like you’re almost to that next level, but something is holding you back? This is a feeling that is way too common for first time entrepreneurs. We’ve all felt it, that feeling that something has got to give, and you just need a win to get you to that next level. That’s what tod…

Today’s podcast is about a subject that we mention frequently when we’re talking about how to be successful as a maker entrepreneur. In our type of business, we thrive when we build and develop our relationship with our audience. Without that relationship, without that trust between us and our audience, we wouldn’t have a consistent place to sell t…

It’s almost inevitable that if you’re a creative person, there’s going to be a time when you create something and find another thing that looks very close to what you made. We’re not talking about actively copying other people’s creations, but those coincidences when two things look similar. For creative people, this can be a real moral dilemma! No…

When you’re starting out, every cent you make counts. Any money that you make is either put back into your business or used to keep your personal life afloat. The thought of using any extra money that you have to better yourself seems frivolous, at best. But investing in business courses or signing up to be part of a professional group, or really a…

So, you’ve started your business by posting your crafts online and building an audience, and now you’re ready to start expanding. That’s the subject of this week’s podcast: identifying your ideal customer so that you know exactly who you’re attracting and how best to expand your reach. It’s not just a numbers game where any customer is a good custo…

When a big brand notices you for the first time, it’s hard not to think that you’ve finally made it in the makers business! Sometimes these collaborations can come organically with them contacting you, or maybe you’ve reached out to them and now you’re communicating… either way the clout from your collaboration is worth whatever you need to do to g…

We became business owners to have the freedom to determine our own success. Since we are now our own bosses and sometimes even our only employee, we tend to see all of our time as potential work hours. You hear about “the hustle” from influencers and how as an entrepreneur, all your time must be devoted to achieving success. Look y’all, we’re here …

We’re all going to run into situations when running our business where we don’t make the best decisions. The reality is, we’re going to mess up and make mistakes y’all, it’s a fact of life that we all need to come to grips with. It’s how long it takes us to get our heads back on straight and deal with those mistakes that we’re discussing and hopefu…

So much of our marketing is centered on posting on social media that sometimes tried and true methods of marketing are cast aside. If there’s one thing we can convince you, one thing for you to get the most out of, it’s building and maintaining and well-crafted email list. There are just so many advantages to having an effective email list for enga…

Once you get to a certain point in your business, you’re going to have to start thinking about using paid ads to reach a wider audience. Investing money into advertising is a big step, and you want to be able to get the most bang for your buck, but where do you even start to have a strategy that is going to win for you? If these questions and worri…

It’s one of the biggest mysteries to entrepreneurs when they’re first starting out: how do I build an effective social media community? We’ve all been there, creating content and sending out posts into the wild hoping beyond hope that someone will see it and give it a like. It can be disheartening when our posts don’t get the likes you were hoping …

This week we’re talking about something I’m sure we’ve all felt at one time or another. You’ve started your own business, you have a great idea or craft that you’re ready to share with the world, but then the details on how to share or get your idea out there paralyze you. We want our content to be perfect and compare ourselves against other entrep…

This week we’re rolling up our sleeves and welcoming Erica from the Lopsided Crafter on to the podcast for a little up close and personal coaching. When you’re first starting out, you might have more ideas for new products than you have space or money. So as a business owner, you have to be able to sell any product that you make. But how do you kno…

In today's episode, we are sharing a behind-the-scenes look at one of the most important topics of creative entrepreneurship: MANAGING THE MONEY. So much of what we do as makers is DIY and scrappy, but don't neglect your money management! This week we are sharing some of our best tips about keeping track of dollars in and dollars out. Don’t forget …

Meeting self-set goals help grow your business. However, to set goals, you first need to define what your success looks like. The definition will vary from small business to small business and even change year to year. Defining what success looks like for your small business will help you, well…be successful! Topics discussed in this episode: 2:35:…

Episode 10 ALREADY? Say what?! We've covered a ton of awesome content in the first 10 episodes, so we decided to dive deeper on some of the bigger concepts so far. Make sure to find us on social media and let us know what YOU want to hear more of on the podcast! Don’t forget to share YOUR Needle Mover with us on Instagram by posting it to your Stor…

Are you so busy working IN your business that there’s no time left to work ON your business? We’ve all said it, “There aren’t enough hours in the day.” It really does feel that way when you’re wearing all the hats in your creative business. And it can be downright impossible to embrace the visionary role that your business requires of you when you’…

Receiving wholesale inquiries is SOOO exciting, but once the excitement wears off it can also be a little scary. We’ve invited a special guest, Lorri Helberg of Arkansas Yarn Company, to sit down with us to discuss all things wholesale and to answer some questions like: Do I need a contract? How do I price wholesale? Is wholesale beneficial to my c…

Receiving wholesale inquiries is SOOO exciting, but once the excitement wears off it can also be a little scary. We’ve invited a special guest, Lorri Helberg of Arkansas Yarn Company, to sit down with us to discuss all things wholesale and to answer some questions like: Do I need a contract? How do I price wholesale? Is wholesale beneficial to my c…

If your business is a one person show and you find yourself struggling to get all the things done (in business and in life), then we know exactly how you feel. We all want our businesses to run like a well oiled machine - each day, week, and month set up for success with a strategy in place to conquer every task that needs doing. But sometimes that…

Shopify, Wordpress, Etsy, oh my! If you’ve been stressing over your businesses online forever-home, you’re not alone. It’s a big decision, and it can be scary deciding which platform is best for your business. Etsy’s ease of use makes it a popular choice when starting out, but it’s important to know the pros and cons before making this important de…

Are you worried that the market you're trying to break into is oversaturated and there’s no room for you to stand out? Or maybe you think that getting ahead means you need to outshine the competition? If you’ve ever struggled with how to get noticed and feel like you’re attempts to be seen are falling on deaf ears, it’s not your fault. It super har…

Do you ever feel like there aren't enough hours in the day? If so, you're not alone. As business owners, we set big, lofty goals for ourselves but then struggle with being productive and accomplishing everything we need to get done. Life gets busy and there’s a lot of background noise we need to tune out if we’re gonna stay focused and concentrate …

Are you addicted to trying every app, software, and gadget out there - hoping to find that perfect solution to your productivity woes? If that sounds like you, then we’ve got you covered in today's episode. We may have gotten a teeny bit carried away, spilling the beans on all our favorite things. You’ll definitely want to take notes because we cov…

Welcome to our very first episode of the Makers Gonna Sell podcast! In this episode, we're talking about why you don't need confidence to start a business and how we can still do big, scary things, even when we're terrified. We all know that starting a business is hard. But what if you're not confident enough to start? Most people are afraid of fai…