22: Invest in Your Business by Investing in Yourself

Makers Gonna Sell: A Podcast for Creative Entrepreneurs with Cheryl Ham and Nicky Avery

When you’re starting out, every cent you make counts. Any money that you make is either put back into your business or used to keep your personal life afloat. The thought of using any extra money that you have to better yourself seems frivolous, at best. But investing in business courses or signing up to be part of a professional group, or really anything that involves bettering yourself is actually a solid investment in your future. The hard truth about starting a business is you only know what you know, and sometimes what you don’t know might mean the difference between being successful or falling behind.

We wouldn’t be here today with this podcast if it wasn’t for us investing time and money to improve ourselves! Both of us met in a professional group where we became fast friends and eventually, business partners and podcast co-hosts. The benefits of personal development are not just in what kind of knowledge is offered, but also what kind of relationships you can build and outside of the box ideas that might never have occurred to you. You’ve taken those first huge steps turning your passion into a business that you love, and you can be proud of the progress you’ve made. But it’s time to take yourself to the next level and start building the foundation of a professional entrepreneur by investing in yourself.

Quotes:

“I think that investing in yourself, no matter how that looks, is important because we don’t just wake up knowing all the things. There are some things that you figure out through trial and error, but there’s also value in not having trial and error for a year before you have a light bulb moment.” – Cheryl

“For me, it was that point where I really started believing in myself when I realized I was willing to spend this money on this coaching group because I believed I would make that money back, plus some.” – Nicky

“When you show up in those professional groups and you see other people owning their businesses and acting like business owners, you start to see yourself as a business owner too. You’re no longer think of yourself as just somebody who started a business with the hopes of selling a few things. You start to see your own success.” – Cheryl

“So many times, the biggest thing standing in the way of growing your business is ourselves and the mindset we’re holding on to. When I realized that the one obstacle in my business is the way that that I was stuck in my own expectations, that was a game changer for me.” – Nicky

Key Takeaways:

- Don’t let your mindset limit your business growth! Be open to new perspectives

- An investment in yourself is an investment in your business

- Being around like-minded people can show you paths to success you never even considered

- You’re the boss, but you’re also your first employee, so be open to development as your best assets

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Come find us online - we would love to hear from you!

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook
• Nicky: Avery Lane Creations on Instagram or Facebook
• For a Text Notification when new episodes drop, text “Makers Gonna Sell” to 603-928-7108
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• Yarnable Subscription Box - Cheryl’s Subscription Box
• ALC Yarns - Nicky’s Yarn Shop
• Nicky’s Maker’s Momentum Inner Circle