This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
AJ Crabill on Early Endorsements, Coaching, and Conference Deals to Amplify Book Impact and Audience Engagement
18:18
We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective, as we dive into the book marketing strategies that can make or break a book launch. AJ shares valuable lessons learned from his journey including how he used a quiz, an interactive element, to boost reader engagement. Discover how te…
…
continue reading
In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective. AJ shares his journey from a concerned parent to a seasoned school board member and author. He discusses the crucial lessons he learned about effective governance and how they extend beyond school boa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Get Out of Your Head | Brian Sachetta on Anxiety, Media Impact, Lead Magnets and Effective Book Marketing
37:41
Today’s episode features an interview with Brian Sachetta, author of Get Out of Your Head. We explore Brian’s personal journey with anxiety and the transformative experiences that inspired his groundbreaking book. Brian opens up about his struggles with anxiety starting at age 18 and how years of dedicated research shaped the strategies outlined in…
…
continue reading
In this episode, we delve into the success of Areté: Activate Your Heroic Potential, which has sold 50,000 copies within just six months. We touch on the marketing strategies and Brian’s decision-making process that contributed to the book’s achievement. Brian shares valuable insights on trusting one's instincts and making bold choices, reflecting …
…
continue reading
We dive into the world of Brian Johnson, Founder & CEO of Heroic Public Benefit Corporation and author of Areté: Activate Your Heroic Potential. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. He's even got it tattooed on his arm. As a philosopher and educator, he…
…
continue reading
In today’s episode, I have the pleasure of speaking with Karen Morris, author of A Year Without The Grocery Store. This engaging short read explores her journey in mastering home preparedness and equipping herself for any situation, with strategies for maintaining readiness that are particularly compelling. As a mother and wife, you'll find the boo…
…
continue reading
If you're in the business world, there’s a good chance that you’ve heard of the book Radical Candor by Kim Scott. She’s also the writer behind Radical Respect. In this episode, we delve into the intricacies of all the major aspects such as her approach to writing her books, her strategic thinking on marketing, and her methods for sustaining book pr…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Banned Book Club: Ryan Estrada’s graphic novel journey and success with multiple demographics and post-viral book marketing
28:32
On this week’s episode, we welcome Ryan Estrada, an artist, author, and adventurer who co-wrote the Banned Book Club, a fascinating graphic novel detailing his wife's experience in the 1980s of reading banned books in South Korea. We covered a lot of ground in our conversation: how to market your book to multiple demographics and audiences, finding…
…
continue reading
Our guest for today is a good friend of mine, Scott Lorenz, with an amazing history and expertise as a book publicist. Scott also serves as the President of Westwind Communications, a distinguished public relations and marketing agency that specializes in providing strategic PR and marketing services tailored to professionals such as Doctors, Lawye…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Bestseller formula and continuing success with Michael Drew - Marketing Expert, Promotion Specialist, Author, Speaker and Coach
1:01:30
1:01:30
Riproduci in seguito
Riproduci in seguito
Liste
Like
Like aggiunto
1:01:30
In today's episode we welcome back Michael Drew a close friend of mine and a significantly towering figure in the realm of publishing, with a rich background having worked in different roles in traditional publishing, including Bard Press. Michael has has been instrumental and helped many famous authors launch successful books, such as T. Harv Ecke…
…
continue reading
We explore the extensive and varied experiences of soon-to-be Dr. Laura Briggs with her background in business administration. Her 10 years of experience writing copy for law firms and producing SEO material have made her a remarkable figure in the field. As an accomplished author with multiple books published, Laura freely imparts her invaluable e…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Navigating the freelance landscape with Laura Briggs, COO and Co-Host on Before The Bestseller
32:44
In this episode, we welcome Laura Briggs, a dynamic figure empowering the freelance generation. Laura has been crucial in assisting independent contractors in realizing their aspirations of becoming business owners through her writing, mentoring, and public speaking. Earning $200,000 as a freelancer in 2018, Laura's proficiency in her field is trul…
…
continue reading
In the latest second episode featuring Michael Lennington, the brilliant mind and esteemed author of 'The 12 Week Year.' Join us as we dive into a fascinating discussion about the incredible journey of his book, which has garnered immense popularity since its release in 2013. With hundreds of thousands of copies sold, 'The 12 Week Year' has stood t…
…
continue reading
Today, we're thrilled to welcome our new co-host and COO, Laura Briggs, alongside our esteemed guest, Michael Lennington, co-author of the groundbreaking book 'The 12 Week Year.' This book has been a constant companion for Laura for over many years, offering invaluable insights into time management and strategic project planning. Whether you're see…
…
continue reading
In this episode, we explore the dynamic world of TikTok as a powerful tool for book promotion as I have recently become obsessed with this fascinating platform, details of which you can find in my newsletter and podcast. Join us as we dive into a conversation with Colton Dubell, a TikTok enthusiast, and discuss his remarkable journey to over a hund…
…
continue reading
Chris was kind enough to grace us with his presence again, delving into the captivating domain of podcasting during this episode. If you're an author, you’ve probably heard a million times about the importance of podcasting - getting on podcasts, having and hosting your own podcast, and to put it bluntly, that advice is not completely useful. What …
…
continue reading
Today's featured episode spotlights a valued colleague turned close friend, Chris Jordan. While Chris may not be a widely recognized name right now, his influence extends deeply within the inner workings for prominent figures such as Lewis Howes, Daymond John of Shark Tank, Gary Vee, and Dr. Benjamin Hardy. Chris has made a significant contribution…
…
continue reading
We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,' which was recently published in 2022 and has soared past 200,000 copies sold—an amazing topic we will delve into further during this episode. Joseph has demonstrated exceptional marketing insight, implemen…
…
continue reading
Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousand Amazon ratings and a remarkable sales record of over 200,000 copies since its market debut in 2022 becoming a breakout sensation, captivating readers with its exquisite writing style and profound insights. The autho…
…
continue reading
In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experience, Michael Drew offers a firsthand perspective, and meticulous review of the diverse standards imposed by the New York Times in order to garner recognition fit for a list. Join us as we explore the i…
…
continue reading
Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of the most renowned authors in the industry. He has collaborated with well-known authors such as John Spoelstra, who has previously appeared on this show, T. Harve Eker, the author of 'Secrets of a Millionaire Mind,' …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Dr. Michael Rucker’s Marketing Craft -- Selling over 10,000 copies with journalist engagement and book publishing deals
27:19
In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has sold over 10,000 copies. Dr. Rucker has extensive knowledge in reaching out to journalists, a skill that has landed him in the esteemed newsletters of prominent media outlets like NPR and CNN. Dr. Mik…
…
continue reading
Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and currently serves in the Active Wellness as a Senior Leader who has been academically published in the International Journal of Workplace Health Management and Nutrition Research. His ideas about fun and …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Unlocking the Power of Goodreads: A Deep Dive for Authors with Steve Sarner, Former VP of Sales at Goodreads
24:31
In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusively on the Goodreads platform itself. We will delve deep into how authors can use its power to effectively promote their books. Understanding and utilizing Goodreads has become crucial for authors tryin…
…
continue reading
Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give their book marketing blueprints over to you.Di Alex Strathdee
…
continue reading
In this episode, my friend, Steve Sarner, a former vice president and one of Goodreads' original users who supervised sales and marketing in addition to other duties, shares special insights into the integration of two popular platforms for readers and authors, Goodreads and Amazon. His journey to publishing demonstrates the art of navigating the e…
…
continue reading
Dr. Katrina Ubell is back to talk about how she got her book in the hands of gatekeepers and organically expanded it. About a handful, a very small niche, specifically women physicians who focused on weight loss fell in love with her book. It felt like she was talking directly to them making the book very relatable not only to physicians but also t…
…
continue reading
Dr. Katrina Ubell is a Master Certified Life and Weight Loss Coach who struggled with her own weight for decades before finding a permanent solution. In 2016, she founded the Weight Loss for Busy Physicians which offers a weight loss program that has helped over a thousand busy physicians. She is a graduate of John Hopkins University, and the Unive…
…
continue reading
In the previous episode, Anna highlighted her book marketing and publishing tips for authors; in this episode, she talks about why she wrote On Good Authority and delves more into her journey while crafting the book's content and the strategies she used for her marketing plan. Anna David’s Newsletter: authoritysecrets.club Anne David’s Podcast: htt…
…
continue reading
Anna David is a NY Times Bestselling author of 8 books, founder of Legacy Launch Pad Publishing Company and has been featured on TED, Today Show, Good Morning America, CNN, Fox News, NYT and Page Six. Anna is back with her latest book, On Good Authority, and is the topic of today’s conversation. It is very seldom that I open a book about book marke…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Susan Friedmann, CSP | Author Marketing Mentor shares her expertise in publishing and marketing
44:16
Susan Friedmann is an international best-selling author whose debut book sold over 500,000 copies. She also founded Aviva Publishing which came when she needed to create her own publishing company for her own books. Susan also hosts an award-winning podcast, Book Marketing Mentors, that helps authors with their book marketing strategy. In this epis…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
John Strelecky--author who sold 8 million copies of his books--shares his marketing strategy
28:48
In this episode, we have the seasoned author of 20 years, John Strelecky, come back on the podcast to share his strategy in customizing his approach on different markets for his books. John is a great resource to tune in to as he had already sold over 8 million copies of his books and today we are going to cover how he was able to market to Europe,…
…
continue reading
We are welcoming back John Strelecky who is actually our first return guest and with good reason. His episode is one of our most popular, and the man has sold over 8 million copies of his books. Originally, we talked about The Cafe On The Edge Of The World, and this time John is back to discuss another remarkable book. On this episode, we talk abou…
…
continue reading
We've had marketers and authors from previous episodes who shared that they did not find value in investing in a PR firm. In this episode, we want to explore further why that came to be the experience of other authors and debunk some of the common misconceptions about PR efforts and PR firms. Today we have Steve Harrison, the co-founder of authorsu…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Richard Fenton and Andrea Waltz on sending book order forms to executives...500,000 copies later
31:58
In this episode, we have the authors of "Go For No" back on the podcast to talk about the strategies and mindset behind how they were able to reach massive success for their book. Currently, they have over 4000+ reviews for Go for No on Amazon and consistently move 600 to 800 physical copies of the book per month. They shared about how intentionall…
…
continue reading
In this episode, we have Richard Fenton and Andrea Waltz on the podcast. They are the authors of "Go For No!"--a book that has already sold 500,000 copies to this date and garnered thousands of reviews on Amazon. Richard shares his story on how he came upon the idea for the book, and how he and Andrea was able to encapsulate it in a written format …
…
continue reading
Email marketing for authors is one thing we haven't discussed previously on this podcast. This episode is going to change that as we have Matt Treacey--author of Natural Orders and an email marketing expert. With a track record of generating millions of dollars in revenue for small business owners through email marketing, he's the best resource per…
…
continue reading
In this episode, we have Jotham Stein back on the podcast to discuss further how he was able to write a book that sells itself organically. When Jotham started, he had seeded only a few hundred copies and gone from selling 5 to 10 copies per week to over 50 copies per week. What's impressive is that most of these sales come from word-of-mouth and r…
…
continue reading
In this episode, we are speaking with Jotham Stein about his book Negotiate Like a CEO. Jotham Stein is a lawyer by profession and has worked with many entrepreneurs and employees who are ever so passionate and focused on their craft that understanding the risks and contracts that come with the role usually get placed on the back burner. This and t…
…
continue reading
In the previous episode, Leidy Klotz shared with us the concept of his book--Subtract. For this episode, we're focusing on the successful marketing tactics behind the book's launch and promotion. To give you an idea, Leidy's background focuses on teaching and research. He did not have any following on social media except for his family, friends, an…
…
continue reading
For this episode, we interviewed the author of "Subtract", Leidy Klotz. His book is one that Adam Grant recommends reading. The whole premise of the book talks about how to solve a problem whether it's related to design to corporate business problems. Our initial approach is to add more things and create something new to reinvent the wheel. However…
…
continue reading
This is the 2nd episode where we have Doug Evans, author of The Sprout Book. Previously, we discussed the concept of sprouting and its health benefits. Now, we're going to take a look into what made it so successful to reach the 10th printing using grassroots marketing efforts from sending physical copies and dm strategy on Instagram. Doug started …
…
continue reading
Doug Evans is the co-founder of Organic Avenue and the founder of Juicero. He is also the author of "The Sprout Book" which we will cover in depth in this podcast episode. He will be with us for 2 episodes including this one and the next episode wherein he will cover the book's marketing. As an overview, Doug Evans also did digital marketing for Ap…
…
continue reading
Chandler Bolt is the CEO of Self Publishing School and has authored 6 bestselling books. His most recent book is "Published" which we'll talk further about in this episode. We discussed how aspiring self-published authors can strategize and prepare for their book launch including getting reviews, when to start running ads, how much time should go i…
…
continue reading
On this episode with Ricardo Fayet, we take a deep dive into book marketing to help amplify and catalyze the success of a book to get more sales from tweaking Amazon's A+ content, creative ways to market a book using actual billboards, influencer marketing, and many more. Ricardo is the founder of Reedsy--a site that you can go to to find and work …
…
continue reading
In this episode, we focus on Bob Lung and his strategy in creating great content consistently on one topic--Fantasy Football--that allowed him to build his network and sell thousands of copies of his book in a year. Bob traces back his steps on how he was able to achieve the status of being an authority and resource person in his space. This episod…
…
continue reading
Jon and I first got in touch right before he was about to launch his new book, The Four Foundations of Golf. I remember him telling me about everything he had planned for the launch and how he was finally creating a product of his own. Little did he know just how well that launch would go, and continues to do. That book is on its way to selling ove…
…
continue reading
Jon Sherman wrote and released what has become one of the bestselling golf books of the year, The Four Foundations of Golf. I personally know nothing about golf and so in this episode, Jon and I dove into golf for the beginner. Golf was emphasized in business school as a place that business got done. If you also thought you’d never touch a club but…
…
continue reading
John lives the truth he speaks about as he quit his consulting job to pursue a higher purpose and hustled his way into becoming a world famous author. He tells me about how he got a few copies out initially just by going out to local meet ups and handing books directly to people while having a thoughtful conversation. Johns success is a brick by br…
…
continue reading
My interview with John Strelecky of The Cafe On the Edge of the World was one of top 3 favorite interviews I’ve ever had with an author. Johns book speaks so much to my own journey of leaving corporate American to find myself and a greater purpose in life. Johns book isn’t a self help book but a story, much like the alchemist, and shows you the inn…
…
continue reading