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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183
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How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals…
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Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain a…
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How can an omnichannel advertising approach optimize your marketing campaign's effectiveness? Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing…
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A Guide to Locum Tenens to Create Work Life Balance and Personal Branding with Andrew Wilner MD #180
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How can locums be a game-changer for achieving work-life balance? Today, Dr. Andrew Wilner joins us to discuss how locums can be used to find work-life balance and his book The Locum Life. He shares his experience from 1982 when he first started doing locums, how it inspired him to pursue writing, and what people should be looking to get into locum…
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Programmatic Ads = Future of Medical Advertising? HOPCo VP of Marketing Daniel Goldberg #179
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How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution? Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedi…
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Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads? In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user expe…
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What trends and strategies should you be aware of to optimize your organization's digital presence? This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building…
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Do you want to stay one step ahead in the realm of HIPAA compliance and digital security? This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medi…
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What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them? In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local searc…
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Do you have all the relevant information you need to put yourself in a position to rank? In this episode, Justin dives deep into the importance of medical SEO strategies and how website structure plays a key role in ranking well in organic search results. Discover how to structure your website for success and explore reputation management and backl…
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Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on…
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Are you looking to make access to healthcare simpler? In this episode, Josh Byrd digs into how self-scheduling & chat are evolving in the patient engagement game and how they can be a powerful tool for healthcare providers. He shares some great insights on how chat can be used for scheduling, communication, and triage – all of which are important e…
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Is it possible as an established practice owner to grow your business while you take back your time? In this episode, Tracy Cherpeski explains how she works with physicians to help them manage their time more effectively so that they can achieve their goals. She breaks down the different quadrants in which tasks can be sorted to understand what nee…
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Do you know your most important number? In this episode, Lee Benson delves into how The Mind Methodology can help businesses achieve success and focus on their most important number. He shares how this methodology can be used to help businesses' cross-functional collaboration start to happen, identify opportunities quickly, stay on track with goals…
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Are you looking to improve your overall skin health and appearance? In this week's episode, Dr. Beckman shares the story of how he became a plastic surgeon and how he started his private practice. He discloses his journey in setting up Therapon Skin Health and how they educated others in the medical community on their products. Dr. Beckman breaks d…
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Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up…
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Are you establishing good employee morale in your practice to maintain patient care quality? In today's episode, Sharon Fekete, the Founder of The Doctor Whisperer & 13th Ave Media, shares the challenges of hiring doctors and staff in today's healthcare landscape, as well as the importance of creating a culture of trust and respect within a clinica…
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Are you figuring out how to boost your healthcare podcast? In this week's episode, the Founder of the Outcomes Rocket Podcast, Saul Marquez shares relevant tips on how to use podcasting to grow your day job and increase sales. He breaks down the benefits of automation and how it can help save time and increase scalability. Saul remarks on the impor…
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With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics di…
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Do you know an effective way to grow and protect your business? In this episode, Leslie Tracey discusses the importance of risk management, retention of top talent, and building a team culture that is supportive of success. She stresses why marketing to all employees, not just the business owner is essential and provides relevant tips on how to do …
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Are you curious about what CIC and CSC have done to grow and reach many different patients and have different sub-specialties under one roof? In this episode, Brian Evans, the Medical Director of Reno and VP Physician Recruitment for CSC shares the philosophy of Comprehensive Integrated Care and Comprehensive Surgical Care, and how they attract pat…
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Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make…
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Welcome to another episode of the Patient Convert Podcast! Our guests for today’s episode are Dr. Steven Kupferman and Dr. Omid Shaye. They have founded MedVA after pioneering the use of healthcare Virtual Assistants for both improving the quality of patient care and saving money on staffing. Let’s dive a little bit more into what they have done be…
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Want to make a change in the field of medicine? It all starts with creating your voice. This is the wisdom Dr. Vinod Dasa took on as he became the co-founder and chief medical officer for an innovative start up, SIGHT Medical and helped co-found a new medical education and connection platform called DOC.SOCIAL. Before that, Dr. Dasa completed his u…
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Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she uncovered patterns connecting success to non-verbal communication. Shelly also realized that many aspiring medica…
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If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time…
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No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his D…
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Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a conven…
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Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique…
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LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your …
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Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership.…
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“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your pat…
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As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field. So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to…
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Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love. Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us t…
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TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to use our time wisely, but using our time wisely doesn’t mean all we’re going to do is work, work, work -- w…
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Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals. [00:01 – 09:03] What is Text Request? Kenneth explains what they do at T…
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When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how ma…
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Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it. In this episode, we dive into Scott’s process as a conte…
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Practice Admins: The Unseen Heroes w/ Marcus Bullock, CPC and Brenda Messick #145
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People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations. Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of ex…
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Reviews are essential to the growth of your online presence, but it’s not the only purpose. With the help of reviews, we can also improve our business. By receiving client feedback on what we are doing wrong or are doing poorly, we can immediately pinpoint and plan a solution for these shortcomings. On the other hand, when we receive positive feedb…
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Dr. Brent Lacey is the first recurring guest on the podcast. In his previous guesting, we talk about Debt, Burnout & Practice Management. Missed that episode? Click here to listen. Dr. Lacey founded The Scope Of Practice website as well as the podcast. His goal is to help physicians learn how to manage their businesses successfully and master their…
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Today’s guest is Dr. Jimmy Knott, and in this episode, we talk about personal leadership development and how you can become a highly effective leader. Since high school, Jimmy keeps finding himself in leadership roles, which continued throughout his career. Today, Jimmy continues to develop himself to become a better leader and helps others develop…
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Dr. Arlen Meyers is an Emeritus Professor at the University of Colorado School of Medicine and the president and CEO of the Society of Physician Entrepreneurs. If you’re a physician looking to start your own business but don’t know how and where to start, then you’re in the right place. In this episode, we talk about Physician Entrepreneurship. We …
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For many physicians and doctors, hiring a liaison is no easy task. So, join us for today’s episode as we discuss Physician Liaison Hiring. Answering all the questions you have from the qualifications, skills, salary, should you hire a full-time or part-time liaison, and more! [00:01 – 08:43] Opening Segment We introduce the topic of today Should yo…
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Are you having problems with utilizing and marketing your medical devices? Join Justin as he brings in Elise Hamann of CuraMedix to discuss how to utilize and market your medical devices more efficiently and effectively. [00:01 – 08:46] What is CuraMedix? I welcome our guest, Elise Hamann Elise introduces herself She discusses what CuraMedix is all…
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How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks us through how to navigate the waters of SEO and the importance of Local SEO for healthcare practices. [00:01 – 08:49] What is SEO? I introduce the topic of today’s episode. What is Search Engine Optimization (SEO)? Optimizing your web…
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Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices. [00:01 – 09:08] Google Ads What are Google Ads & PPC? Nick talks about how Google Ads funct…
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When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nic…
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Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand. […
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With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referr…
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