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Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability. In a world where authentic connections reign supreme, learn how to finesse the critical human ex ...
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Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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268 - From Burnout to Breakthrough of How Tracey Morris Doubled Her Spa’s Revenue in Just One Year
27:58
In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took…
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Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marke…
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In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center. With a year of hard work and dedication, Karen and her partne…
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What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on mark…
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Summary In this episode, Danny Murawinski discusses the government contracting industry and its impact on America. He highlights the shared sense of purpose within the industry and the traditional methods of doing business. Danny emphasizes the need for the industry to embrace digital marketing and social media to bridge the gap and attract new tal…
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Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona. Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up. Throu…
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Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them. In this e…
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Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task. In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. …
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In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio. From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective ment…
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In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing…
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Rebroadcast - How To Scale From 0 → 12 Therapists In 3 Years (Or Less) | Emily Woodside of Purity Day Spa
30:07
Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, g…
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Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month. In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies …
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Summary The conversation is about branding and relationships in the context of digital marketing. The guest, Jacob Wade, shares his journey from being a personal finance writer to building a coaching business. He emphasizes the importance of building relationships and reputation in the online space. The conversation also touches on the role of pers…
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Summary In this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignme…
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257 - Unveiling the Wellness Architect: How BodyLogic Transforms Rural Wellness ft. Matthew E. Smith
33:27
In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia. The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending differen…
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Summary In this episode, Danny discusses the concept of human-centric SEO and how it can be applied to improve SEO strategies. He emphasizes the importance of creating content that provides value to the audience and is relevant to their needs and interests. Danny explains the history of search engines and how they have evolved to prioritize relevan…
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In today’s compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry. Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success. This episode features:s Dr. Jess Reynolds. holds a Doctorate in Acupunc…
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Summary In this episode, Danny discusses the concept of the respect ladder and how businesses can earn the respect of their customers to generate word-of-mouth referrals. He breaks down the respect ladder into several steps, including respecting the outcomes of the engagement, respecting the customer's process, respecting the customer's money, resp…
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In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease. In this episode, we discuss: The critical elements you need in place before expanding your team. Practical advice …
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Summary In this episode, Danny discusses the importance of nurture campaigns in driving conversions for businesses. He emphasizes the need to shift focus from solely driving sales to building relationships with potential customers. Danny shares examples of how nurturing leads can be done effectively, both in-person and digitally. He highlights the …
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Summary In this episode, Danny discusses the controversy surrounding TikTok and why he decided to start a TikTok account. He explains that TikTok is owned by a Chinese company affiliated with the Chinese government, which raises concerns about foreign government ownership of a major media platform. The US government has found evidence of algorithm …
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Welcome back to another episode of the Scaling Wellness podcast! Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage thera…
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Summary This episode explores the law of averages and how human virtues can impact it. The law of averages states that there is a 1% chance of closing a deal in sales and marketing. However, the human element can dramatically affect this outcome. The episode discusses the history of the law of averages, the impact of humanistic elements, and the im…
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Summary In this episode, Danny discusses the importance of creating high-value offers that actually convert for B2B businesses. He emphasizes the need to build relationships with potential customers before jumping straight into a transactional offer. Danny suggests creating an environment where people can share their stories and be promoted, whethe…
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Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast! In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode…
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Digital Shaping in GovCon With Eric Gregory
1:26:31
1:26:31
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1:26:31
Summary In this episode, Danny introduces Eric Gregory, an experienced executive consultant and advisor in the government contracting industry. Eric shares his journey in the field of federal business development and proposal operations, highlighting the importance of continuous learning and the adrenaline rush of competing for federal business. He…
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Summary In this episode, Danny discusses the business models behind search engines and social media. He explains how search engines like Google monetize their platforms through ad share and the cost per click model. He also delves into the organic side of search engine optimization (SEO) and emphasizes the importance of providing relevant and valua…
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Welcome back to another episode of the Scaling Wellness podcast! In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard wo…
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Summary In this episode, Danny discusses the importance of micro conversions in the sales and marketing journey. He uses the analogy of meeting someone at a coffee shop to explain the process of building relationships and converting prospects. Danny emphasizes the need to focus on the human element in digital marketing and avoid the common mistake …
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Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team? In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them. Additionally, we offer…
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In this special episode of the Scaling Wellness podcast, we delve into a pivotal transformation in the wellness industry: the shift from solo practitioner to team manager. Join us as we explore the profound changes in mindset experienced by wellness professionals as they transition into leadership roles. From navigating challenges to embracing grow…
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Welcome back to the Scaling Wellness podcast! In this episode, we dive into the crucial topic of navigating the journey from where you are in your business to where you want to be. We'll explore common hurdles, like lack of clarity and roadblocks, and provide actionable advice to help you find focus, address challenges, and propel your business for…
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Welcome back to the Scaling Wellness Podcast! In part 2 of our conversation with Meagan Ford, the visionary owner of Integrated Massage and Wellness, we delve into her journey of transitioning from the treatment room to focusing on managing her massage therapy business. We will explore the pivotal moment when Meagan's revenue nearly doubled from th…
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247 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 2 of 2)
20:48
In this second part episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experi…
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In this episode, we explore the magical world of Wand and Willow Day Spa with its founder, Wendy Piedad. From leaving a career in criminal justice to becoming a passionate massage therapist and aesthetician, Wendy shares her journey of following her heart and opening a spa inspired by her love for Harry Potter and all things magical. She takes us t…
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Are you a massage practitioner-owner feeling overwhelmed by the demands of running your business? Despite your hard work and success in attracting clients and generating revenue, do you find yourself trapped in a cycle of endless tasks and administrative duties that leave you feeling burnt out? It's time to shift towards creating a massage business…
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244 - Uncovering Meagan Ford's Path to Success in the Wellness Industry with Integrated Massage
38:25
Welcome to the Scaling Wellness Podcast where we delve into the stories and experiences of inspiring individuals. In this episode, we sit down with Meagan Ford, owner of Integrated Massage and Wellness in Dover, New Hampshire, to explore her journey in the wellness industry. Join us as we rewind to 2023 and explore Meagan's journey before she becam…
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243 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 1 of 2)
13:22
In this episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experiences and ch…
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242 - Keys to Thriving: Essential Elements for Expanding Your Wellness Practice (Part 2 of 2)
15:50
As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaini…
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241 - Keys to Thriving: Essential Elements for Expanding Your Wellness Practice (Part 1 of 2)
13:56
As your practice expands, it's important to incorporate certain elements to ensure seamless operations. This includes implementing efficient systems, utilizing the right tools, and growing your team with talented professionals. Although these factors may not have been necessary when your practice was smaller, they now play a vital role in maintaini…
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continue reading
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240 - Expert Tips for Growing Your Massage or Spa Business Through Client Attraction (Part 2 of 2)
18:53
Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business. In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach com…
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239 - Expert Tips for Growing Your Massage or Spa Business Through Client Attraction (Part 1 of 2)
13:55
Are you looking to take your massage or spa business to the next level? If so, attracting new clients is essential for the growth and success of your business. In today's competitive market, it can be challenging to stand out from the crowd and capture the attention of potential clients. That's where a strategic and effective marketing approach com…
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238 - Team Management Strategies for Spa Owners: Lessons from the Best in the Business (Part 2 of 2)
12:56
In this part 2 episode, we have the privilege of hearing firsthand from these exceptional entrepreneurs who have mastered the art of managing their businesses like true professionals. They will be sharing their invaluable wisdom, strategies, and secrets that have propelled them to the top of their industry. Get ready to be inspired and equipped wit…
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237 - Team Management Strategies for Spa Owners: Lessons from the Best in the Business (Part 1 of 2)
14:48
In this episode, we have the privilege of hearing firsthand from these exceptional entrepreneurs who have mastered the art of managing their businesses like true professionals. They will be sharing their invaluable wisdom, strategies, and secrets that have propelled them to the top of their industry. Get ready to be inspired and equipped with pract…
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Building a successful massage/spa business requires more than just skilled hands and a tranquil environment. It necessitates finding the right people and cultivating a team culture that reflects your values and enhances the overall client experience. By carefully selecting your team members and fostering a supportive and harmonious work environment…
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235 - Expert Insight: How Successful Spa Owners Choose Their First Hire for Unparalleled Excellence
11:54
As your esteemed massage/spa business continues to thrive and flourish in the ever-growing market, the importance of carefully selecting the perfect first hire cannot be overstated. This decision holds the key to shaping the future success and reputation of your establishment. With the right first hire, you can confidently journey towards achieving…
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234 - Building a Wellness Empire: Transforming Your Massage/Spa Business into Multiple Locations
20:00
Are you a massage or spa owner looking to expand your business to multiple locations? Congratulations on taking this exciting step towards growth and success! Going from one business location to two requires careful planning and execution, but with the right strategies in place, it can be a smooth and rewarding transition. In this episode, we will …
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Making the transition from working solo to managing a team is a crucial shift that demands a change in mindset. By embracing this change, you open the doors to greater opportunities for growth and success. With a team by your side, you can tackle more significant challenges and achieve more significant results. So, if you're ready to take your care…
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As a massage and business owner, mastering interpersonal skills is crucial for your success. Building strong relationships with clients, employees, and colleagues can significantly impact your reputation and ultimately drive business growth. By effectively navigating interpersonal dynamics, you can enhance customer satisfaction, foster employee loy…
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