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Brand Story

Steve Gilman

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This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
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Jenny Morel interviews entrepreneurs building tech & other high growth companies going global from New Zealand and Australia. Growing businesses is hard work. Everyone has setbacks. The entrepreneurs who grow companies are a relentlessly positive group of people: they are going to succeed no matter what. They are risk-takers, they work crazy hours, they are obsessive. Much of the time they are embattled. Every now and then there is a wonderful breakthrough. These podcasts share with you some ...
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show series
 
Hot Lime Labs is putting the green back in greenhouses – supplying yield-boosting CO2 from biomass for large glasshouses. With $9 million of angel funding they’ve scaled from the lab to a demo delivering CO2 into a 11 hectare glasshouse. It’s now ready to take to the world – which will need lots more funding. Tijs talks about how the needs of the b…
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Being a successful creative leader takes three things — strong communication, a willingness to collaborate, and the ability to challenge yourself. In episode 82 of Brand Story, Chief Creative Officer at Rethink, Tara Lawall, talks about the transition from being a senior creative to a creative director and how having a supportive culture plays a ro…
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Kry10 is a building a secure operating system to enable critical infrastructure such as electrical grids and medical devices to transition to a future where they are intelligent, cloud connected and adaptive driven. This can replace, or be placed in front of, old software built on operating systems from the 1990s that are vulnerable to viruses. It …
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Are you building brand love or animosity? Whether it’s targeting the wrong people, publishing bad creative, or even oversaturating the market, there are many different ways marketing efforts can harm rather than help your brand. In episode 81 of Brand Story, Ross Martin, President and Co-Founder of Known, shares the different ways companies are was…
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Human first, transparency, accountability, and relentless curiosity. These are the standards that define 1440 — the daily newsletter that keeps millions of Americans informed about the latest headlines, without motives. In episode 80 of Brand Story, Co-Founder & CEO of 1440, Tim Huelskamp, shares the story of how 1440 came to be, the impact taking …
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Wellumio is developing a highly portable head MRI scanner for use in emergency departments - providing a scan in the “golden hour” after stroke when treatment is most effective. Shieak & Sergei talk about how great it was to find each other, their journey to dealing with investors rather than grant reviewers, and now getting their product to market…
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When you hear the phrase “72 and sunny” you’re probably picturing blue skies, sunshine, and comfortable temperatures. That’s the feeling the ad agency, 72andSunny, grabs hold of every day. In episode 79 of Brand Story, Lauren shares stories from her time as Executive Creative Director of 72andSunny, including how her team tackled the United Airline…
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OneReg is about effortless compliance and smoother operations for aerospace. When Covid struck, Clinton lost his job and decided it was time to start a business. He and his two co-founders had more than 100 years experience in compliance, digital innovation and aviation. Their initial customers are airports, which are very complex environments – th…
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Continuous learning is a crucial aspect of organizational improvement. Just ask Senior Instructional Designer and e-Learning Specialist at Canon, Joseph McBee. When organizations encourage employees to engage in ongoing learning and development opportunities, they can stay ahead of industry trends, adapt to changing conditions, and drive innovation…
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Eight360 has built an immersive VR motion simulator: a ball that you sit inside that can do full 360 flips and spins. This is fun. It’s also very serious: it delivers a more immersive and visceral experience, leading to better engagement and learning outcomes whether you are manoeuvring heavy equipment in unusual situations, practicing your off-roa…
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Danny, CEO & co-founder, of Basis explains how they have developed a home electricity smart panel that allows you to manage your power usage in real time and gives data to the electricity companies so they can offer smart-use plans to reduce cost. They are driven by delivering an enduring positive impact for the planet. The first smart panels will …
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Define your audience. Be genuine. Tell your story. As the Director of Strategy at BRC Imagination Arts, Maya Guice helps translate brand and cultural stories into transformative human experiences. In this episode, we hear from Maya about how she uses authentic storytelling techniques to bring stories to life, and the importance of including diverse…
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Three founders who had worked together before started Comply Pro to meet needs for safety in the construction industry and food safety in hospitality, building a SaaS company that can be rapidly scaled around the world. Now ComplyPro manages 18.4 million records and protects 200,000 sites globally, with over 4,000 clients and 45,000 users. Michael …
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Think customer service only applies to your frontline employees? Think again. In this episode of Brand Story, Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, take a deep dive into what makes up good (and bad) customer service and how it impacts brand experience. This is Brand Story, a podcast celebrating the stories o…
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Hadleigh’s maritime background gave him the insight that started SwipedOn: on a super yacht everything was electronic except the dog-eared visitors’ book. With no tech or business background, he set out to build a tablet sign in. Today Hadleigh employs over 50 people and SwipedOn is used in over 9,000 workplaces. The company has gone through owners…
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Everyone experiences moments of self-doubt, and Lan Phan is no exception. As the founder & CEO of community of SEVEN, Lan moved to the U.S. at a young age with her family and worked in a nail salon before climbing the corporate ladder. In this episode, Lan shares the lessons she learned and the daily habits she implemented to help create a more mea…
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RedSeed trains retail staff: it provides courses, coaching & a customisable LMS with a library of easy-to-implement course content and learning pathways that lets its customers customise the training. Its coaching is a key differentiator. Anya talks about growing the company from in-person training to fully online resources. She’s now looking at fl…
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Starboard takes data from satellites to track every oceangoing vessel on the planet. It combines this with scientific models and other intelligence sources to create a pattern of life for each vessel, allowing analysts to assess if the vessel poses a risk – to sovereign borders or to commercial assets. Trent joined when Starboard had product-market…
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Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goe…
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CAR T-cell therapy is a cancer treatment where a patient’s own T-cells are reprogrammed to fight the cancer. There are 2,000  therapies in clinical development around the world which use different ways to program the T-cells. BioOra has developed an automated manufacturing system to scale up the production of personalised T-cells for treatment of t…
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Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building tru…
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OneRoom is a webcasting platform specialized for the funeral sector. It instals cameras in funeral homes to make webcasting easy & free up funeral directors to focus on personal service. David was as an investor in the company and became CEO to take up the challenge going from start-up to scale-up. As a student he won a scholarship to the US & made…
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In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind. …
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The Gastric Alimetry system is like an ECG for the gut - the electrical signals are 100x weaker than from the heart and very noisy. It provides data-driven insights to help clinicians work out what’s going on. It is now used in 35 hospitals. Greg talks about how hard it is to build a medtech: regulatory, reimbursement & technical issues. To move fa…
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Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns …
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Tracksuit provides beautiful, radically affordable and easy to use brand tracking for modern consumer brands. The team recently raised $22M. Connor talks about finding early product-market fit with 100 prospect conversations, and then leaning into scale. Every 3 months everyone should “give away your Legos”–either automate your current job or hire …
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Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legend…
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Goodnature makes ethical pest control devices that now sell around the world. Craig, a co-founder, talks about how they started Goodnature to control rats and stoats in New Zealand – building a trap that can go off multiple times in the bush. Dave joined as CEO 3 years ago, bringing a background in international marketing. They both like to solve p…
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For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his t…
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AI is software that behaves like a human, and it’s that mindset that Conor Grennan, Dean of Students and Head of Generative AI at NYU Stern, helps people understand. In this episode, we dive into what the future of AI holds and its impact across various fields and industries. Conor highlights the critical role of communication skills in an era incr…
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Gembot.ai is a smart investment platform. Charlie started it because he was frustrated that he couldn’t find this for himself: he wanted to know statistically and visually what his exposure looked like at any time. Gembot provides transparent, low cost and informed investment. How do you set this up from scratch? Listen to Charlie’s journey! He’s o…
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How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trus…
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This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing age…
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What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode. This is Brand Story, a…
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Claudia Smith & Russell Smith built AML platform APLYiD to allow companies to verify customers online in seconds using biometric measures. APLYiD now has over 1,000 customers in Australia, New Zealand & the UK. Claudia and Russell each had a background in identity work and knew the corporate environment well. In this podcast they talk about how the…
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70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today…
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Bspkl makes high-performance catalyst coated membranes for hydrogen production - using 25x less catalyst metal than alternatives. Christina joined the inventor of this technology, Jérôme Leveneur, to build a company based on his technology. Christina talks about why hydrogen production as the first market, the challenges of raising funds, and their…
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Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brand…
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ADInstruments makes scientific hardware & software for biomedical research and education with offices in 15 countries & 220 people around the world. Its customers include the top 100 universities & the top 10 pharmaceutical companies. The company has been built over 37 years. Alex has been CEO for the last 4 years and has overseen the growth of the…
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From higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they’ve learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and o…
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ecoPortal ​started as an environmental risk management consultancy. ​Bringing its sustainability origins into the larger health & safety picture, it now supports enterprise retail, transport, and logistics companies worldwide to achieve their health & safety engagement goals. Manuel talks about ecoPortal’s humble beginnings as a consultancy and the…
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How do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode. This is Brand S…
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Alyona studied Natural Language Processing before most of us had heard of AI. To start her company she looked for a problem worth solving & found the need for customer feedback analysis. Thematic is an AI-powered platform that transforms feedback into actionable insights. Alyona talks about how she built an initial product, talked to the market to …
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Mary Vance & Nick McDonald founded Cemplicity in 2013, with Blaik Wilson taking the CEO reins in 2020. Cemplicity keeps patients remotely connected to their care teams as they go through a health service, alerting care teams when action is needed. Cemplicity has worked with over 3,000 health facilities in 8 countries and over 5 million patients. Ma…
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How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer…
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Ambit is an AI platform for customer service at scale. Tim & his co-founders started Ambit in 2016, seeing the opportunity to leverage the power of Generative AI to provide deeply personalised, automated conversations for customers – increasing customer satisfaction while reducing the cost to serve them. He talks about how tough it is to sell to th…
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Inhibit Coatings is a science-based company producing high-performance antimicrobial coatings for use in food safety and medical applications. It works with resin manufacturers and end-users to develop bespoke antimicrobial solutions with high effectiveness and long-lifetimes using novel nanotechnology. Eldon talks about the journey from his PhD re…
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When Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career j…
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Futureverse is a media tech unicorn at the intersection of AI, Gaming and Web3. Its platform simplifies Web3 for developers and users and it works with brands to power their experiences, such as a recently released AI powered game built with FIFA. Aaron talks about how he & his co-founders started by building a portfolio of companies for Web3 and l…
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Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘w…
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