I migliori B2b Nation podcast (2024)

1
AI Unleashed: Transforming B2B Marketing One Prompt at a Time 20:01

21d ago20:01

20:01

Welcome to this week’s episode of Content Crafters Nation podcast! In "AI Unleashed: Transforming B2B Marketing One Prompt at a Time," we delve into the revolutionary role of artificial intelligence in B2B marketing. As businesses strive to stand out in a crowded marketplace, the integration of AI solutions is no longer just a luxury—it’s a necessi…

1
Howie Liu on Airtable's Early Days, Scaling, and AI 1:01:18

1d ago1:01:18

1:01:18

Howie Liu, founder and CEO of Airtable, was interviewed by Village Global co-founder and partner Ben Casnocha live in downtown San Francisco in front of an audience of Village Global founders and friends of the firm. Highlights: - Embracing discomfort is part of the founder's journey. Learning to tolerate and even appreciate this discomfort is impo…

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#132 - Debunking the Biggest Myths in Healthcare Marketing 14:41

21d ago14:41

14:41

The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare …

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#131 - Media Mix Modeling: The Secret to Smarter Marketing Decisions 15:10

28d ago15:10

15:10

Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIP…

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#130 - Real Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of Lantern 20:16

1M ago20:16

20:16

This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acqui…

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#129 - Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker 22:18

1M ago22:18

22:18

This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a…

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#128 - B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with Sentari Minor of evolvedMD 18:41

2M ago18:41

18:41

In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care.…

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#127 - From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg 27:58

2M ago27:58

27:58

Tune-in to Ignite as Cardinal’s CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with perfo…

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#126 - Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare 21:51

2M ago21:51

21:51

Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently j…

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#125 - Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market with Craig Kartchner of HonorHealth 7:56

2M ago7:56

7:56

This week on Ignite, HonorHealth’s Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boo…

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Guillermo Rauch on AI, Scaling Vercel, and The Future of Web Apps 56:11

2M ago56:11

56:11

Guillermo Rauch is founder and CEO of Vercel, a company that provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. He was interviewed by Ben Casnocha, co-founder and general partner at Village Global, an early stage venture capital firm backed by some of the world’s most successful entrep…

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#124 - How CRM Software Can Improve Patient Outcomes with Red Spot Interactive 22:24

3M ago22:24

22:24

Strap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating mark…

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#123 - Revisiting LSAs for Healthcare: Early Results & Future Trends 11:57

3M ago11:57

11:57

In this episode, Cardinal’s Chief Growth Officer, Lauren Leone and VP of Paid Media, Evan Ilgenfritz, dive back into Local Service Ads (LSAs) to share valuable insights after months of testing across various healthcare verticals. You'll learn about the unique challenges and benefits of LSAs, including how they can drive more qualified leads, how th…

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#122 - The Future of HIPAA-Compliant Marketing Analytics with Heap 18:04

3M ago18:04

18:04

In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end marke…

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#121 - AI-Driven Paid Media Strategies for Healthcare Marketing Success 11:13

4M ago11:13

11:13

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You’ll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in …

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#120 - B2B2C Strategies in Healthcare: Winning Employer Clients with CEO of Spark Health Advisors, Lindsey Kratzer 15:49

4M ago15:49

15:49

In this episode, Lindsey Kratzer, Partner at Spark Health Advisors, joins Cardinal’s Chief Growth Officer, Lauren Leone, for a conversation about the unique challenges faced by digital health and clinic-based organizations in reaching both B2B and consumer markets. You’ll gain insights into developing and implementing successful “land and expand” s…

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#119 - The Power of Patient Podcasts in Modern Hospital Marketing with Bonnie Ward, CHI St. Vincent 26:39

4M ago26:39

26:39

This week on Ignite, you'll hear expert insights from Cardinal’s CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode i…

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#118 - Marketing to the Modern Healthcare Consumer with HCA Healthcare's Andrew Henderson 24:38

4M ago24:38

24:38

In this insightful episode of Ignite, Cardinal’s CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses, navigating compliance challenges, and…

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#117 - Google's Performance Max: What Healthcare Marketers Need to Know 13:58

4M ago13:58

13:58

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp explore the intricacies of Google's Performance Max (PMAX) advertising platform. Our hosts discuss the initial challenges marketers faced, best practices for testing new media placements, and how PMAX has evolved over the past y…

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Encore: Secrets of Public Speaking and Oral Communication from Renowned Speaking Coach 42:20

5M ago42:20

42:20

Michael Balaoing, founder of Candlelion, joins Village Global co-founder and partner Ben Casnocha on this episode to discuss: - The importance of the acronym WTF (what’s the feeling?) when you’re giving a presentation. - The four roles that you take on as a speaker: captain, pilot, guide, and game show host. - The five questions to ask when seeking…

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Hopeful Hospice Marketing: Reimagining End-of-Life Care with Alysha Wilkins-Smith, Medical Services of America 20:27

5M ago20:27

20:27

Cardinal’s CEO, Alex Membrillo and Director of Marketing for Home Health and Hospice at Medical Services of America, Alysha Wilkins-Smith, come together for a discussion about the importance of patient-centered care and the power of personal connections. You'll gain insights into leveraging both digital and face-to-face tactics to tell compelling p…

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#115 - The Secrets to Building a Successful Healthcare Brand from Kelly Meigs of Tanner Health System 23:48

5M ago23:48

23:48

Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line…

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#114 - The Power of Authenticity in DSO Marketing with Lacie Randall from Specialty Dental Brands 22:26

5M ago22:26

22:26

This week’s episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal’s CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the signif…

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Encore: Brad Feld on What Nietzsche Can Teach Entrepreneurs 50:09

5M ago50:09

50:09

Brad Feld (@bfeld), VC at Foundry Group and co-author with Dave Jilk of The Entrepreneur’s Weekly Nietzsche, joined Village Global co-founder and partner Ben Casnocha to discuss: - Common misconceptions about Nietzsche and why being misunderstood makes him an especially interesting philosopher. - What Nietzsche can teach entrepreneurs deciding whet…

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#113 - Revolutionizing Patient Care: The Intersection of Marketing and Technology with Ibrahim Albaba, CLS Health 23:45

6M ago23:45

23:45

This week on Ignite, Cardinal’s CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of E…

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#112 - DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Melanie Basile 19:27

6M ago19:27

19:27

This week on Ignite, Chief Growth Officer at the Smilist, Melanie Basile joins Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient…

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#111 - Marketing for Multi-Location Dermatology with Maite Uribe-Echevarria of Sanova Dermatology 22:34

6M ago22:34

22:34

Join us on Ignite for an insightful discussion about the world dermatology dermatology marketing. our hosts, Cardinal's CEO, Alex Membrillo, and VP of Marketing at Sanova Dermatology, Maite Uribe-Echevarria, discuss the importance of marketing and operations (MOps) alignment, HIPAA compliance, the challenges of prioritizing marketing strategies, an…

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How to Nail Product-Market Fit and Scale a B2B Company with Thejo Kote of Airbase 57:45

6M ago57:45

57:45

Thejo Kote (@thejo) talks to Village partner Ben Casnocha. Thejo is a two-time founder and CEO. His current company, Airbase, is a spend management platform serving companies with 100 and 5,000 employees like Coda, 15Five, Front, Marqueta, CaptivateIQ, Abnormal, and more. Airbase has raised over $200 million, has tens of millions in ARR, and is con…

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#110 - Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini 27:50

6M ago27:50

27:50

Discover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal’s CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive i…

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Encore: Cloudflare Co-Founder Michelle Zatlyn’s Advice on Hiring, Fundraising, Scaling, and more 50:26

6M ago50:26

50:26

Michelle Zatlyn (@zatlyn), co-founder, president, and COO of Cloudflare, joined Village Global co-founder and partner Ben Casnocha for a masterclass with our founders in late 2020. They discussed: - The origin story of Cloudflare, including how the co-founders met, and how Michelle realized that she too could start a company. - Her advice on fundra…

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Episode 83: CEO’s Journey: McKinsey to Entrepreneurship w/ Simran Khara 37:45

7M ago37:45

37:45

About Simran Khara:My next guest on The One Percent Project is the charismatic Simran Khara, the founder and CEO of Koparo. Simran talks about her Journey: From McKinsey to Entrepreneurship.She has an MBA from the Indian School of Business and is an alumnus of the London School of Economics and Shri Ram College of Commerce. With over 16 years of ex…

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#109 - Content Quality Check: The Impact of Google's SEO Spam Update on Healthcare Marketing 21:32

7M ago21:32

21:32

Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams…

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#108 - Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint 26:54

7M ago26:54

26:54

Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opport…

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Lessons from the Early Days at Uber and Advice for Founders with Kevin Novak 46:37

7M ago46:37

46:37

We're excited to launch a new EIR program for data science founders in partnership with Rackhouse Ventures, founded by Kevin Novak. Learn more about the program: https://www.villageglobal.vc/rackhouse-village-global-eir-program Kevin Novak (@novakkm), an early Uber employee, was instrumental in developing their data science program and was the crea…

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#107 - Optimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of Invoca 24:05

7M ago24:05

24:05

Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to driv…

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#106 -Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris 22:29

7M ago22:29

22:29

This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strate…

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#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy 30:38

7M ago30:38

30:38

Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook,…

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Encore Episode: John Donahoe’s Lessons on Leadership and Being a Better CEO 54:14

8M ago54:14

54:14

This encore episode is a recording of a special masterclass roundtable session for our founders with John Donahoe. John is CEO of Nike and was previously CEO of ServiceNow and eBay. He is known as one of the most inspirational leaders in Silicon Valley and is a highly sought-after mentor to CEOs including Brian Chesky at Airbnb, Drew Houston at Dro…

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#104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with DermCare Management's Steve Estévez 34:23

8M ago34:23

34:23

Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a rob…

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Insight Business Breakdown: Do Restaurants make Big Profits? 0:47

8M ago0:47

0:47

Full Conversation: https://bit.ly/TOP_BusinessBreakdownIndianFB

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Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4 47:01

8M ago47:01

47:01

Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insigh…

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Insight Business Breakdown: The Rise of Cloud Kitchens in the Delivery-Only Era 0:59

8M ago0:59

0:59

Full Conversation: https://bit.ly/TOP_BusinessBreakdownIndianFB

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Identifying 275M Unreported Genetic Variations To Improve Healthcare with NIH All of Us Program CTO Chris Lunt 49:08

8M ago49:08

49:08

Chris Lunt is a technology executive with more than 25 years of experience building web services and data platforms. He is in his seventh year as the CTO for the NIH's All of Us Research Program. He joined the NIH from GetInsured, where he worked to improve health insurance shopping and enrollment systems. Previously Chris ran VC-backed internet st…

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Insight Business Breakdown: How much is restaurant rental? 0:56

8M ago0:56

0:56

Full Conversation: https://bit.ly/TOP_BusinessBreakdownIndianFB

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#103 - Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience 18:03

8M ago18:03

18:03

Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost…

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Building Hardware Companies and Choosing Co-Founders with Michael Hochberg 57:04

9M ago57:04

57:04

Michael Hochberg (https://www.linkedin.com/in/hochberg/) is a physicist and a founder of four successful startup companies in semiconductors and telecommunications, including Luxtera, acquired by Cisco in 2019, and Elenion, acquired by Nokia in 2020. He won the highest awards for young scientists in Singapore (NRF Fellowship) and the United States …

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Episode 82: Business Breakdown of the Indian F&B Industry w/Sarthak Ahuja 52:32

9M ago52:32

52:32

About Sarthak Ahuja:My next guest and co-host on The One Percent Project is Sartha Ahuja. In this episode, Sarthak & I deep dive into India's Food and Beverage industry. We discuss the unit economics of running a restaurant to making butter chicken, ordering patterns in India, the business models of food aggregators like Zomato and Swiggy, cloud ki…

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#102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare 21:21

9M ago21:21

21:21

Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is…

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Secondaries with Matt Pellini of Hamilton Lane 40:19

9M ago40:19

40:19

Matt Pellini, Managing Director at Hamilton Lane, joins Olga Serhiyevich on this episode. Highlights: - Matt says the secondaries market has grown over 5x from 15 years ago to now. - Selling in the secondary market used to be a sign of distress but is no longer. There are many different reasons for doing so and it’s mostly a sign of a manager being…

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Lessons Learned From Running CalSTRS with Chris Ailman 52:38

9M ago52:38

52:38

Christopher Ailman (@CJAtheCIO), Chief Investment Officer at CalSTRS, joins Olga Serhiyevich on this episode. Highlights: - CalSTRS, the California State Teachers’ Retirement System, was created in 1913 and is actually older than Social Security. It has over 400 members who are over 100 years old who are still receiving their pension. - Chris says …

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