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Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4
Manage episode 404545950 series 2912609
Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world.
This conversation delves into the evolving landscape where AI meets content creation, debunking myths about AI's role in the future of marketing jobs by highlighting its potential to enhance human creativity and efficiency. Ramesh shares his journey with Highperformer.ai, offering a unique perspective on leveraging AI to build a robust social presence and the strategic importance of identifying your Total Addressable Market (TAM) early on.
Get a glimpse into product-led growth strategies that attract leads organically, and the critical decision-making between inbound and outbound marketing based on the stage of your company and the current market demands. The episode draws inspiration from Freshworks' success, showcasing how optimizing AdWords strategy and managing lead quality can scale a business from serving SMBs to mid-market enterprises.
Join us for this engaging and insightful session, designed for both budding entrepreneurs and seasoned marketers looking to navigate today's dynamic digital landscape with confidence and creativity.
Key Takeaways:
1:13 - Content Marketing Revolution: AI's Role
3:40 - Ramesh's Journey: Freshworks to Google
5:33 - Highperformer.ai: A Strategic Odyssey
8:49 - Startup Success: Unlocking TAM
13:11 - Growth Hacking with Free Tools
21:07 - Scaling Up: From SMB to Worldwide
23:58 - Lead Quality: Marketing vs. Sales Dynamics
28:10 - The Lead Conversion Debate
29:51 - The Inbound Marketing Roadmap: Strategic Insights
32:06 - Advanced Tactics in Lead Generation
40:39 - GenAI: Transforming Marketing Workflows
43:55 - SEO Evolution: The AI Content Impact
Key Mentions:
ChatGPT
Freshworks
AdWords
Salesforce
Sora.ai
58 episodi
Manage episode 404545950 series 2912609
Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at Freshworks and Google have armed him with unparalleled insights into the digital marketing world.
This conversation delves into the evolving landscape where AI meets content creation, debunking myths about AI's role in the future of marketing jobs by highlighting its potential to enhance human creativity and efficiency. Ramesh shares his journey with Highperformer.ai, offering a unique perspective on leveraging AI to build a robust social presence and the strategic importance of identifying your Total Addressable Market (TAM) early on.
Get a glimpse into product-led growth strategies that attract leads organically, and the critical decision-making between inbound and outbound marketing based on the stage of your company and the current market demands. The episode draws inspiration from Freshworks' success, showcasing how optimizing AdWords strategy and managing lead quality can scale a business from serving SMBs to mid-market enterprises.
Join us for this engaging and insightful session, designed for both budding entrepreneurs and seasoned marketers looking to navigate today's dynamic digital landscape with confidence and creativity.
Key Takeaways:
1:13 - Content Marketing Revolution: AI's Role
3:40 - Ramesh's Journey: Freshworks to Google
5:33 - Highperformer.ai: A Strategic Odyssey
8:49 - Startup Success: Unlocking TAM
13:11 - Growth Hacking with Free Tools
21:07 - Scaling Up: From SMB to Worldwide
23:58 - Lead Quality: Marketing vs. Sales Dynamics
28:10 - The Lead Conversion Debate
29:51 - The Inbound Marketing Roadmap: Strategic Insights
32:06 - Advanced Tactics in Lead Generation
40:39 - GenAI: Transforming Marketing Workflows
43:55 - SEO Evolution: The AI Content Impact
Key Mentions:
ChatGPT
Freshworks
AdWords
Salesforce
Sora.ai
58 episodi
Tutti gli episodi
×1 Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4 47:01
1 GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast 1:00:15
1 The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast 50:52
1 Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast 52:31
1 Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast 47:23
1 Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast 57:26
1 The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast 1:05:32
1 Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast 1:01:19
1 Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast 56:35
1 Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast 55:19
1 Acing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi Podcast 51:48
1 The London Bridge that held everyone together - Kovai's journey 1:00:40
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