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The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strat ...
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The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs. Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing. Each episode is a conversation with i ...
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Transforming Trauma through Humor, Storytelling, and Sparkle Skills in this Fun & Feisty* podcast for Empowered Women and Woke Menfolk! Join us as we pull back the veil to reveal how we are taking control of our life stories and creating a movement of positive change. If you are ready to Feel, Laugh & Heal, this podcast is for you!Co-hosted by Feisty & Fabulous cousins Nicole Lewis-Keeber and Michelle Lewis *sometimes we swear
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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and per…
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Paige Arnof-Fenn: Authentic Interactions (AIs) for Human-Centric Marketing - Innova.buzz Episode 644
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Our guest in this episode is Paige Arnof-Fenn, a visionary entrepreneur who transitioned from Wall Street to founding Mavens and Moguls, a global branding and digital marketing firm. Paige's journey is marked by resilience and innovation, having navigated major market challenges while maintaining a focus on authentic marketing. Her firm provides wo…
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Duped: The Weapons of Influence
1:05:20
1:05:20
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This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business. ******* Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title. It’s Rob…
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Krishnan Venkata, Transforming Data into Actionable Insights for Global Impact - Innova.buzz 643
47:31
Our guest in this episode is Krishnan Venkata, the Chief Client Officer at LatentView Analytics. With over two decades of experience, Krishnan has been pivotal in transforming data analytics into a tool for global impact, driving significant returns for Fortune 500 companies and leading LatentView to become a global leader in analytics. Our convers…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evol…
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Terry L Fossum, The Oxcart Technique and Emotional Motivation for Achieving Goals - Innova.buzz 642
52:38
Our guest in this episode is Terry L Fossum, a decorated former military officer, bestselling author, survival reality show winner, and dedicated philanthropist. Terry shares his inspiring journey from growing up in poverty to achieving remarkable success and how he developed the Oxcart Technique, a revolutionary goal-setting method based on Prospe…
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One of the things that pisses me off about online business is how people play fast and loose with words. A lot of the time, they use words in a way where they don't mean what they think they mean. And this past year, I've noticed a lot of people talking about messaging and how they help you with your messaging. But when I look at their programs, be…
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In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape. Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic impor…
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John and Mark Cronin, Spreading Happiness and Transforming Lives, One Sock at a Time - Innova.buzz 641
1:02:09
1:02:09
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Our guests in this episode are John Cronin and Mark Cronin, co-founders of John’s Crazy Socks, a social enterprise dedicated to spreading happiness and advocating for inclusion through their unique sock collection. John, who has Down syndrome, alongside his father Mark, have built the world’s largest sock store, employing individuals with differing…
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“Figuring out how to explain what you do in ways that resonate with other people and connects them to what they're feeling right now is tricky.” Have you ever been talking to someone explaining what you do and they're staring at you like you're speaking a language they've never even heard before and don't even know how to begin to comprehend. Pleas…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies…
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Rebecca Rosselli: Navigating Business Pivots with Authentic Branding and Strategy - Innova.buzz 640
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Our guest in this episode is Rebecca Rosselli, co-founder of Pivot and Pilot Creative, an award-winning branding firm, and host of the "Pivot or Die" podcast. Rebecca combines her expertise in branding with her background in stand-up comedy, offering unique insights into the importance of pivoting in business, the power of humor, and the essence of…
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“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments in my off hours. What you choose from marketing can affect your life. And for me, it has been really important to figure out a way to do it that works for me and lets me keep on living the life I want to be living and not feeling too stressed o…
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In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leadi…
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Our guest in this episode is Tom Paladino, a pioneering researcher dedicated to exploring scalar energy. Inspired by Nikola Tesla, Tom has spent his life delving into this new branch of physics and developing practical applications that challenge traditional science. In our conversation, Tom shares his journey and insights into the transformative p…
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Let's face it. Experts are made to feel shame about their expertise. We too often hear things like: >>don't be an expert, be an explorer >>don't be smart, be curious >>don't be an expert, be a human And these things are said by the very people who claim to get experts known and hired for their work. And it is time, my friend, that we stop shitting …
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In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Tou…
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Our guest in this episode is Dr. Daniel Laby, an esteemed ophthalmologist and sports vision specialist with over 30 years of experience. Dr. Laby has worked with elite athletes and professional sports teams, enhancing their visual performance through innovative techniques. His journey from pediatric ophthalmology to sports vision has led to groundb…
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“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time with the people that voluntarily chose to be in my world by opting into my thing.” Riddle me this, Batman. Why do we spend so much time on marketing that leads nowhere vs. focusing on marketing that works to get clients? It's probably be…
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In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of…
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Our guest in this episode is Stephen Goldberg, owner and chief consultant at Optimus Performance. With over 30 years of experience, Stephen has transformed his journey from running a family business to becoming a leading coach and facilitator. His passion lies in helping small and medium-sized companies improve sales, leadership, and teamwork throu…
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Marketing feels like a time suck of doom. There's all this doubt. >>>Is it really working? >>>Am I getting it right? Whatever right means. And then despite spending so much time on your marketing, you're just not seeing the results you want to see. And then there's the beating yourself up of feeling like you're never doing enough despite your best …
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In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Aliba…
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Our guest in this episode is Elona Lopari, founder of Elona Lopari Coaching. Elona is dedicated to helping businesses align their purpose with profit, creating impactful and successful enterprises. She transitioned from a C-suite role to entrepreneurship to find more meaningful ways to contribute. Today, she leads a vibrant community of over 30,000…
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“I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn't really helpful.” You know what really sucks about marketing? When you're told to market in a certain way that works for every business. And only after you've done all that work, invested a…
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Our guest in this episode is Beejel Parmar, a pioneer in the virtual assistant industry and a thought leader in productivity and outsourcing. Beejel has been advising entrepreneurs since 2009, helping them overcome procrastination and leverage the power of virtual assistants. In this episode, he shares his journey from struggling entrepreneur to bu…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discus…
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“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.” Think fast. How many lead magnets have you created for your business? For this iteration of my…
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Bo Short, Leadership and Innovation: Embracing the Journey and Serving with Purpose - Innova.Buzz 634
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Our guest in this episode is Bo Short, co-founder and CEO of Base Molecular Resonance Technologies. Bo’s journey from a self-focused young entrepreneur to a visionary leader emphasizes the importance of embracing the journey and serving others. He shares how his evolving definition of success, grounded in personal growth and impactful leadership, d…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strate…
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“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.” Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way…
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Our guest in this episode is Valentin Radu, a visionary entrepreneur and the founder and CEO of OmniConvert. Valentin's journey from a DJ at radio stations to a pioneer in customer value optimization highlights his diverse background and passion for understanding customer behavior. In this episode, he shares insights on maximizing customer lifetime…
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This week on the podcast, we're doing something a little bit different. A pod takeover. I invited my friend, Michelle Warner to take over my podcast feed. Her podcast Sequence Over Strategy is the only business podcast that I religiously listen to. Michelle and I are incredibly aligned with how we approach business (and she's also the opening speak…
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A special invite to the Make Marketing Suck Less Virtual Event! Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't have to RELY on social media for audience growth. You've got a ton o…
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Our guest in this episode is Sue Wong, co-founder and coach at My Manifesto. Sue brings a wealth of experience from her background in teaching and coaching, helping individuals gain clarity, focus, and inspiration to live authentic lives. In our conversation, we explored Sue’s journey, the concept of a personal manifesto, and practical steps to liv…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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“I know that there's this unicorn idea that you can preschedule things months in advance, and preschedule all of your content, and, like, sit down for 8 hours in one day, and record 17.6 reels. But that is a lie unto me, and it never worked for me. And so for me, it had to be. It sucked even worse if I tried to batch content.” Marketing is relentle…
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Our guest in this episode is Daniel Den, a trailblazing founder of Ideas That Influence and co-creator of the X Factor Effect Methodology. Daniel’s innovative approach to marketing and differentiation has made a significant impact in helping businesses stand out in a crowded market. His interactive book box experience exemplifies his commitment to …
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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“I know that I'm extraordinary at what I do. And because I have messaging, because I have my packages, because I have my pricing, I can keep moving forward in confidence in one area of my life”. There comes a time when the shit hits the fan in your life and you just can't keep showing up the way you like. The first thing that always goes is marketi…
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Mark Wonderlin, Transforming Business through Strategic Video Storytelling - Innova.buzz 630
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Our guest in this episode is Mark Wonderlin, the visionary founder and CEO of Mosaic Media Films, and a pioneer in digital SLR filmmaking. Mark shared his profound insights into the transformative power of video storytelling in business marketing. By focusing on the audience's journey, Mark crafts videos that not only tell a story but also resonate…
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“I used to always think - I have all these great ideas and I make these products, like, you know, digital-based products. And if only I had the money that I could actually hire a team and build the thing out and then actually pay money for advertising, I just know it would hit.” If you just build the right funnel, have the right welcome sequence, a…
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Our guest in this episode is Brian Bogert, a passionate coach and speaker, who has transformed his profound personal adversities into a professional mission to empower others to live more authentically and impactfully. In his conversation with host Jürgen Strauss, Brian delves into the importance of embracing vulnerability, harnessing personal adve…
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Scott Allan, Mastering Mindset and Creating Success - InnovaBuzz Episode 628
1:02:27
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Our guest in this episode is Scott Allan, a renowned author, publisher, and transformational growth expert based in Osaka, Japan. Scott has turned his deep passion for writing and personal development into a thriving global publishing business. His journey from corporate life to becoming a key influencer in self-help and professional development pr…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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Tiago Faria, The DREAM Method: A Proven 5-Step Process for Podcast Guesting - Innova.buzz 627
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Our guest in this episode is Tiago Faria, a business mentor and marketing expert. Tiago has transformed the way entrepreneurs and influencers expand their authority and reach new audiences with his innovative "DREAM Method." This approach harnesses the power of podcast guesting, helping individuals grow their networks and enhance their marketing st…
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“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route. The whole thing was such a detour for me. It seriously tanked my business.” So many business owners have gone down this path only to realize, “Hey. This isn't for me!” With all the hype around “stop trading dollars for hours” and m…
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Carlos Alvarenga, The Chemistry of Persuasion: How to Win Hearts and Minds - Innova.buzz 626
1:06:08
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Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update thes…
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Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.) So befo…
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How Norway's Fjorda Made a Splash in China's Supplement Market with Co-founder and CEO Maren Steinnes
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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