Shiny_star pubblico
[search 0]
Altro
Scarica l'app!
show episodes
 
Artwork

1
Rockstar CMO FM

Rockstar CMO

Unsubscribe
Unsubscribe
Ogni settimana
 
In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
  continue reading
 
Artwork

1
Backyard SmokeMaster BBQ

Kenyatta T. Robinson

Unsubscribe
Unsubscribe
Ogni mese+
 
Backyard SmokeMaster BBQ supports the growing community of passionate backyard barbeque enthusiasts who are interested in learning about barbeque cooking techniques, grills, smokers, accessories and delicious recipes. On a whim, host Kenyatta Robinson posted a clip on YouTube after he asked his daughter to film the arrival of his long awaited custom-built 20″ offset smoker from Lone Star Grillz. Kenyatta was surprised by the number of questions received about the smoker so he created a follo ...
  continue reading
 
From current events to conspiracy theories - nothing is off limits here. Most of the time we are riffing on current events and topics we find interesting. We are no experts....just a couple guys calling it like we see it. Eric and Matt met in a local town Facebook group around the start of the hysteria that is 2020. We had so much to say and were learning so much about what's happening in the left hand while the right is dangling shiny objects at us constantly, that we wanted to share our th ...
  continue reading
 
Artwork

1
For the Love of the Map

For the Love of the Map

Unsubscribe
Unsubscribe
Ogni settimana
 
Are you looking for an out-of-headset dose of all things Supernatural: Unreal Fitness? Look no further! This is the place to discuss the latest scoop on new choreography, in-depth workout reviews, and all the happenings in the community. Whether you're a seasoned pro or just starting, the show covers everything you need to stay up-to-date and continue to find joy in movement!
  continue reading
 
Loading …
show series
 
We would love to hear from you! Send us a Text Message! Join us as we uncover the surprising twists and turns of Supernatural workouts with my dear friend Miranda, affectionately known as The Mad Mouse. From overcoming initial skepticism to embracing high-intensity challenges, the journey of discovering one's potential is both empowering and inspir…
  continue reading
 
This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including: Identifying Customer Needs Defining the Audience Setting Campaign Goals Forming the Campaign Team Planning the Program and Tactics Executing and Measuring Success Ian then joins Robert Rose, the …
  continue reading
 
This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce. The key points they discuss: AI is becoming integral to every marketing job. The job market for ma…
  continue reading
 
In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week. Ian’s chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”. They discuss how marketing leaders can make the right technology decisions, asking why, getting o…
  continue reading
 
Join host Kenyatta Robinson on the latest episode of the Backyard Smokemaster BBQ Podcast as he shares invaluable tips for managing an offset smoker. Kenyatta covers topics such as the importance of using dry seasoned wood, building a good coal bed, and learning the hot and cool zones in your smoker. He also discusses the significance of clean smok…
  continue reading
 
In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are: New Markets Reaction to market changes Direct and channel sales M&A New Category Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual b…
  continue reading
 
We would love to hear from you! Send us a Text Message! What if you could turn your passion into a thriving career? Join MJ as she sits down with the extraordinary Jayar Rodriguez, one of Supernatural's celebrated choreographers, whose journey from a computer science major to international dance competitor is nothing short of inspiring. This episod…
  continue reading
 
In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The First 90 Days” to evaluate your company. STARS stands for Startups, Turnarounds, Accelerated Growth, Rea…
  continue reading
 
Join host Kenyatta Robinson and his wife, Jeannine, in a lively discussion on the Backyard SmokeMaster BBQ Podcast. In this episode, they delve into the emerging trend of solar-powered barbecue grills. Is this eco-friendly innovation the next big thing in grilling, or just a passing fad? Tune in as they explore the pros and cons, interact with audi…
  continue reading
 
We would love to hear from you! Send us a Text Message! This week's special guest - Katrin Auch, a Supernatural choreographer who turned her passion for dance and gaming into a career. From her early experiences with the Oculus Rift and Beat Saber to becoming a crucial part of the Supernatural team, Kat shares her remarkable journey. Kat shares her…
  continue reading
 
In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps: Understand the target Industry, category, or sector Define the firmographics - things like company size and revenue Research the…
  continue reading
 
This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed: Marketing technology - and Cathy’s most recent blog post Breaking up with your website, the relevance of our corporate websites and how that changes our conte…
  continue reading
 
We would love to hear from you! Send us a Text Message! Explore the captivating world of VR mapping with Benny White, also known as "Benny Da Beast," as he recounts his incredible odyssey from Beat Saber mapping to becoming the lead choreographer for Supernatural. Benny's love for dance and pioneering workouts will mesmerize anyone seeking to grasp…
  continue reading
 
We would love to hear from you! Send us a Text Message! Ever wondered how an engineering student transforms into a celebrated Supernatural Choreographer? Join us for an exclusive conversation with Ethan Rieder, who shares his remarkable journey from the academic world of engineering to the vibrant stages of professional dance and choreography. Disc…
  continue reading
 
Should you ditch your old Weber kettle for a shiny new Summit Kamado? We’ll dive deep into a head-to-head comparison to find out. The Price Difference Right off the bat, there is a significant price difference between these two grills. You can get a Weber Kettle for about $140, making it an accessible entry point for BBQ enthusiasts. On the flip si…
  continue reading
 
In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc. They discuss: // Benchmark Your Budget vs. Peers // Separate program expenses into Campaigns vs. Shared Services // Find your path to…
  continue reading
 
In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals. Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rocks…
  continue reading
 
We would love to hear from you! Send us a Text Message! In today's heartfelt episode, I share an emotional farewell to Julia and outline the exciting future of "For the Love of the Map." With Julia stepping back, I'll be your guide through captivating stories from community members, engaging discussions with the choreography team, and all things su…
  continue reading
 
Join host Kenyatta Robinson on this episode of the Backyard SmokeMaster BBQ Podcast as he explores the intricacies of cold smoking. Kenyatta delves into the essentials of cold smoking, from maintaining the right temperatures to the best tools and techniques for infusing smoky flavors into various foods like cheese, meats, and even spices. He also a…
  continue reading
 
Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS: // Startups // Turnarounds // Accelerated Growth // Realignment // Sustained Success And discuss the challenges and opportunit…
  continue reading
 
In this episode of the Backyard SmokeMaster BBQ podcast, hosts Kenyatta and Jeannine Robinson dive into common barbecue myths and separate fact from fiction. They engage with their audience, discuss low and slow versus hot and fast cooking, searing techniques, and the importance of using the right equipment. Interactive and informative, this episod…
  continue reading
 
This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic. Ian then joins Robert Rose, Fractional Marketing Leader, and Chief Troublemaker at The Content Adviso…
  continue reading
 
This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up. This week, Ian and Cathy discuss Cathy’s recent trip to London for …
  continue reading
 
We would love to hear from you! Send us a Text Message! Ever wondered how the worlds of dance and boxing come together? Join us for an inspiring chat with Mindy Lai, a Supernatural Boxing Coach with an extraordinary journey from Taiwan to Texas, and finally landing in New York City. From her days as a professional dancer to training under George Fo…
  continue reading
 
We would love to hear from you! Send us a Text Message! In this episode, we discuss our favorite shiny new toys from 2022. But first, we start with a brand new Shiny New Toy from July 4th, 2024, the Stars and Stripes Spectacular!! We dive into our top shiny new toys, including Dance Around the World, Swedish House Mafia Flow and Boxing, Pros Only U…
  continue reading
 
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”. The topic for Ian’s contribution to the book is a guide on how …
  continue reading
 
We would love to hear from you! Send us a Text Message! What if your fitness journey could begin with simple walks and evolve into a transformative experience with virtual reality? In this episode, we kick off a captivating new series by spotlighting Kim Wertenberger, affectionately known as "Apple Kim" and "Queen of Consistency and Hearts." Kim re…
  continue reading
 
Join Kenyatta in this live episode of the Backyard SmokeMaster BBQ Podcast as he delves into the intricacies of selecting woods for smoking. From hickory to apple, discover the flavors and smoke profiles each wood type imparts on your BBQ. Learn tips on fire management, the best wood for brisket, and lots more. Perfect for both seasoned pitmasters …
  continue reading
 
In this special Memorial Day weekend episode of the Backyard SmokeMaster BBQ Podcast, we dive into the world of vegan barbecue with Paul from Paul’s Grill. Host Kenyatta Robinson and Paul discuss grilling vegetables, vegan options, and the challenges of catering to a vegan audience. Paul shares his experiences and tips for preparing delicious vegan…
  continue reading
 
This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his Marketing Performance Index. It’s Grant’s fourth time on the show, the last time being episode 144. He is a serial CMO who has held the top marketing jo…
  continue reading
 
We would love to hear from you! Send us a Text Message! Let's reminisce about some of our iconic Shiny New Toy workouts from 2020 and 2021 that have been instrumental in shaping our fitness journey. From Leanne's intense "Centipede Club" to the invigorating energy of Mark's "Quick Hits Pool House,". ”We celebrate our milestones and reflect on how t…
  continue reading
 
This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years. Plus, Ian asks if Jeff st…
  continue reading
 
In this live episode of the Backyard SmokeMaster BBQ podcast, host Kenyatta Robinson dives deep into the foil boat method for smoking brisket, a technique credited to @ChudsBbq. Kenyatta discusses its growing popularity, the benefits over traditional methods, and shares his first successful experience using the foil boat on Mother’s Day. Viewers ar…
  continue reading
 
We would love to hear from you! Send us a Text Message! Join us as we take a nostalgic journey through the highlights of our podcast's first 20 episodes. This special episode revisits our favorite moments, from the hilarious and challenging workouts to deep discussions about the transformative power of VR fitness. Tune in for a heartfelt reflection…
  continue reading
 
In this episode of the Backyard SmokeMaster BBQ podcast, Kenyatta Robinson and his wife Jeannine discuss the importance of learning from mistakes while barbecuing. They dive into topics like dealing with imperfections in barbecue, the value of experience, and the pitfalls of cheap offset smokers. The couple also interact with live viewers, offering…
  continue reading
 
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week. Ian then joins Robert Rose, Chief Troublemaker at The Content Advisor…
  continue reading
 
We would love to hear from you! Send us a Text Message! Why do some VR fitness apps gather dust while Supernatural keeps us hooked? In this episode, MJ and Julia recount their journey through the virtual fitness landscape, including MJ's accidental year-long commitment to an app she can't stand. We explore what makes Supernatural stand out—gorgeous…
  continue reading
 
This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantas…
  continue reading
 
We would love to hear from you! Send us a Text Message! Ever wondered how a seasoned football coach transitions into a virtual reality fitness icon? Behavioral science expert Coach Doc takes us on his inspiring journey from the football field to becoming a beloved figure in the VR fitness community. With his profound insights into psychology and be…
  continue reading
 
In this exciting episode of the Backyard Smokemaster BBQ Podcast, host Kenyatta Robinson welcomes Paul from Paul’s Grill, Backyard BBQ, based in South Los Angeles. Paul shares his journey from construction work to full-time barbecuing, inspired by a passion for cooking. The discussion covers Paul’s BBQ style, his creative culinary fusion, and the s…
  continue reading
 
This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retir…
  continue reading
 
We would love to hear from you! Send us a Text Message! Julia and MJ dive into a detailed review of the latest Pro's Only Flow workout, sharing their candid thoughts and community reactions. They discuss the disappointment with recycled maps and the lack of new challenges, while comparing it to previous Pro's Only workouts in terms of intensity, re…
  continue reading
 
This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. Ian then retires to our virtual bar, with Robert Rose, Chief Tro…
  continue reading
 
We would love to hear from you! Send us a Text Message! Join us as we answer your questions and the unexpected waves of nostalgia they stirred. Our latest episode is a treasure trove of stories, from the enigmatic corners of the globe to the adrenaline-pumping beats of our ultimate workout playlist. The laughter in our voices is as clear as the cam…
  continue reading
 
This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget. After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on …
  continue reading
 
We would love to hear from you! Send us a Text Message! Think you've seen it all when it comes to workouts? Guess again. We are chatting all things out of the box, stepping into the immersive realm of Supernatural, and turning it upside down. From the quirky thrill of VR workouts atop a stationary horse to the core-scorching challenge of seated rou…
  continue reading
 
This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost anot…
  continue reading
 
We would love to hear from you! Send us a Text Message! Flow choreography styles, they’re are styles? Step into the world of 'flowy flows' where workouts aren't just about breaking a sweat; they're an art form. We'll guide you through the nuances of flow choreography and the emotional empowerment it brings, all while keeping an ear out for the musi…
  continue reading
 
Loading …

Guida rapida