I migliori Small Business. Online Business podcast (2024)

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3 Strategies to stay motivated when you want to quit your online business 17:25

4d ago17:25

17:25

Are you feeling overwhelmed by the ups and downs of entrepreneurship, questioning whether you're truly cut out for this journey? In today's episode, we dive deep into those moments of doubt and uncertainty that every entrepreneur faces. Michelle shares personal stories and practical advice on how to realign with your core values, recognize when som…

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Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success 26:04

3d ago26:04

26:04

Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital ma…

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3 Questions to Ask Your Clients to Boost Sales and Referrals [Ep 271] 14:33

11d ago14:33

14:33

Are you struggling to fill your client roster, wondering where to find the right clients who truly need your services? In today's episode, we explore how understanding why your clients choose you can unlock new opportunities for growth. Through an insightful strategy session story, we'll highlight practical steps to identify and attract your ideal …

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Authentic Lead Generation Strategies featuring Lauren Najar 42:30

10d ago42:30

42:30

Who wants more leads? We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on …

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Why Perfectionism is Costing You Sales 20:09

14d ago20:09

20:09

Are you constantly paralyzed by the need for perfection? Today's episode dives into the perfectionism trap that many entrepreneurs face discussing how the endless pursuit of perfection can stifle your business growth. You will hear actionable strategies to overcome this mindset and embrace "done is better than perfect", helping you take action, eve…

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Essential Instagram SEO Hacks for Organic Growth 19:37

17d ago19:37

19:37

Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends. With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience. This week, I’m diving into …

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How to Effectively Bundle and Market Your Offers for Solopreneur Success [Ep.269] 20:59

19d ago20:59

20:59

Are you an overwhelmed solopreneur trying to market your vast range of resources? Discover actionable strategies to streamline your offerings and attract more members. In this episode of The Real Truth about Business, Michelle DeNio hosts live coaching for Sue Pats from New Beginning Success Collaboration. Sue reveals her struggle with marketing he…

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How Strategic Discounts Can Boost Conversions and Client Loyalty [Ep. 268] 23:35

24d ago23:35

23:35

Are you struggling with whether discounts are attracting the wrong clients or increasing your conversion rates? In this episode we are taking a look into the strategy and psychology behind offering discounts exploring the common beliefs surrounding discounts, their potential benefits and drawbacks, and how the intention and energy behind your disco…

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Why Going Viral isn’t a Social Media Strategy 23:05

24d ago23:05

23:05

Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a…

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How to avoid Burnout by Focusing on One Business Strategy [Ep. 267} 19:31

1M ago19:31

19:31

Are you constantly jumping from one strategy to another, fearing you’re missing out on the next big thing? It’s time to break the cycle! In this episode, we dive into the detrimental effects of FOMO on your business growth and how to reclaim your focus. Discover why sticking to one strategy is crucial for your success and how to shift your mindset …

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Marketing Funnels Made Easy with Kristi Mitchell 29:23

1M ago29:23

29:23

What’s a marketing funnel? Do you have one? This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to diffe…

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Redefining Success After Letting Go of Your Team (Focused Action Coaching - Nicole Bernardo)[Ep. 266] 22:59

1M ago22:59

22:59

Michelle DeNio helps Nicole navigate her transition from managing a team back to being a solo entrepreneur, and explores the strategies to effectively position herself as an expert in her field. Join us as we uncover the challenges and opportunities Nicole faces during this transition and the actionable steps she can take to continue growing and sc…

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3 Things stopping you from scaling your business 9:54

1M ago9:54

9:54

In this conversation, Michelle DeNio discusses three major factors that can stifle business growth: overthinking, a non-scalable business model, and the tendency to wear too many hats. She emphasizes the importance of taking action, reevaluating pricing strategies, and delegating tasks to foster growth and efficiency in business operations.…

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Holiday Marketing Tips for Q4 Success 20:39

1M ago20:39

20:39

Can you believe we’re nearly in Q4?! As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang. …

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How to Scale Your Business While Remaining a Solopreneur [Ep. 264] 12:50

2M ago12:50

12:50

In today's episode of "The Real Truth about Business," Michelle DeNio dives deep into the joys and advantages of being a solopreneur. If you're someone who thrives as a "party of one" and wonders if it's possible to scale your business without creating a big team, this episode is your guiding light. Michelle candidly shares personal insights, actio…

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Best Practices on How to Master Instagram Reels 28:26

2M ago28:26

28:26

Are you itching to get more out of your Instagram reels? Recently, Meta shared a document on how to maximize your impact on Reels. We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. The biggest takeaway is the importance of entertaining, digestible, and relatable content that wil…

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Strategies for Rebuilding Your Community in Business Transition (Focused Action Coaching-Dana Canneto) [Ep. 263] 24:41

2M ago24:41

24:41

In this episode of The Real Truth About Business, host Michelle DeNio chats with Dana Canetto, founder of Luminary Woman, during a live coaching session. Dana shares her journey and struggles with evolving her business and audience. Michelle provides actionable advice on how Dana can strategically position herself as a leader in relationships and l…

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How to Price Your Offer in Alignment With Your Revenue Goals [Ep. 262] 22:06

2M ago22:06

22:06

In today’s episode, we’re diving into one of my favorite topics: pricing in alignment with your goals. It’s crucial for your success to ensure that your pricing strategies are in harmony with your big vision. Sometimes, setting the right price can be the difference between feeling stuck and achieving your revenue targets. Join me as I explore the p…

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Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business 21:23

2M ago21:23

21:23

How many ways do you market your business? Are you relying solely on social media? Fun fact: 49% of consumers discover businesses through offline sources. If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practic…

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3 Key Metrics Every Entrepreneur Should Track for Success [Ep. 261] 18:09

2M ago18:09

18:09

Ever hear the word "data" and feel immediately overwhelmed? Don't worry, you're not alone. Data isn't just numbers and spreadsheets; it's valuable information hiding in plain sight that can drive your business growth. In today's episode, Michelle DeNio simplifies the concept of data and walks you through practical steps to uncover and leverage the …

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Why Tracking Unfollows is Hurting Your Social Media Strategy 20:22

2M ago20:22

20:22

How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter s…

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Strategies for structuring your brand (Focused Action Live Coaching - Jamie Smith) [Ep. 260] 20:52

2M ago20:52

20:52

In this episode of The Real Truth About Business, Michelle DeNio chats with Jamie Smith about branding her new book and speaking business separately from her established writing company. Jamie shares her journey as an entrepreneur living with chronic illness and how it inspired her upcoming book, "Destination Changes." Tune in for insights on brand…

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How to Keep Emotions in Check for Better Business Decisions [Ep. 259] 13:26

2M ago13:26

13:26

In today's episode of we address a crucial aspect of decision-making in your business: separating facts from emotions. Michelle dives deep into how emotions can cloud your judgment and the importance of making decisions based on data. Michelle shares real-life examples of her clients, illustrating how separating facts from emotions can drastically …

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How to Start Marketing Your Business on a Budget featuring Alanna Brannigan 22:38

2M ago22:38

22:38

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re real…

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Revenue or Reach: Choosing the Best Strategy for Your Business [Ep. 258] 21:28

2M ago21:28

21:28

Are you struggling to decide whether to need more reach or revenue within your business? In today's episode I dive into the intricacies of increasing revenue versus growing brand awareness and visibility. Action Steps from this episode: Define Your Goal: Clarify whether you want to increase revenue or reach. If it's revenue, focus your efforts deep…

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Strategies to Overcome Social Media Burnout as an Entrepreneur 28:40

3M ago28:40

28:40

Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the con…

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Client Conversion Strategies (Focused Action Coaching: Shruthi Sundaram) [Ep. 257] 24:07

3M ago24:07

24:07

In today's episode, I sit down with Shruthi Sundaram, a soul purpose coach and intuitive business guide from India. This live focused action coaching session dives deep into strategies for enhancing lead generation and client conversion, particularly for those using platforms like LinkedIn. Tune in to learn practical tips on how to update your onli…

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Reprogramming Your Subconscious Mind for Business Breakthroughs with Guest Julie Costa [Ep. 256] 38:58

3M ago38:58

38:58

In today's episode, Michelle DeNio sits down with Julie Costa, a business hypnotherapist, to discuss the transformative power of inner work for achieving professional and personal success. Julie shares her journey of overcoming burnout and feelings of unworthiness by shifting her focus from external solutions to embodying desired traits through dee…

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Content Ideas for Boring Industries 15:29

3M ago15:29

15:29

Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…

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Customize your business strategy to show up as your best self [Ep 255] 20:02

3M ago20:02

20:02

In this episode, we're discussing customizing your strategy to work for YOU. Finding a strategy that feels good, aligns with your strengths, and allows you to show up as your best self consistently is important. When you're not excited about your strategy or it doesn't resonate with you, it's nearly impossible to maintain consistency and get the re…

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The Power of Storytelling in Marketing with Dan Coughlin 34:46

3M ago34:46

34:46

How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…

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How to Increase Sales with No Commitment Offers [Ep. 254] 23:51

3M ago23:51

23:51

In today's episode, we're diving into a hot topic that's been making rounds lately: No Commitment Offers! Let's bust the myth that people aren't buying and discuss how consumer buying behaviors have evolved. Learn how to adapt your offers to appeal to today's buyers who value the flexibility and peace of mind that comes with no long-term commitment…

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Turn your business website into a valued sales team member! 15:34

3M ago15:34

15:34

Do you wish your website was working harder for your business? That it stopped behaving as a shopfront and started bringing in leads and making sales. If you haven't had high expectations from your website, today is the day we change that. Your website is not a shopfront, but a vital member of the sales team for your small business. In today's epis…

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How Marathon Training Inspired My Entrepreneurial Journey 29:24

3M ago29:24

29:24

Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…

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Why traditional snail mail marketing is your secret weapon [Ep. 253] 16:30

3M ago16:30

16:30

In a world dominated by digital communication, could snail mail be your secret weapon for business growth? Absolutely! On today’s episode of "The Real Truth about Business," Michelle DeNio discusses the power of sending cards and gifts through snail mail to strengthen relationships and stay top of mind with clients and contacts. Michelle shares her…

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How to Choose the Best Social Media Platforms for Your Business 24:27

3M ago24:27

24:27

Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…

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Overcoming Distraction: Strategies for Entrepreneurs to Stay Focused [Ep. 252] 30:10

4M ago30:10

30:10

In this episode we are diving into a topic that affects every entrepreneur at some stage in their journey - Lack of Focus. We'll explore how this issue impacts business growth and what we can do to combat it. From recognizing the signs of lack of focus to actionable strategies that can help you maintain your priorities, this episode is packed with …

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Got your customer journey figured out on your website? 38:43

4M ago38:43

38:43

Have you heard the term 'customer journey'? But you've never been quite sure of what it means? Every customer you have will be on a specific part of their journey in their business or career. It's your job to meet them at that point and to help them, through your products or services, to get to the next stage of where they're at. It's not about get…

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The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad 32:34

4M ago32:34

32:34

Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…

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Shaking Up Business as Usual: Why It’s Time to Go Deeper [Ep. 251] 19:19

4M ago19:19

19:19

In this episode, I address the common feeling of the "seven-year itch" in business and how many of us feel the need for a shakeup. I emphasize the importance of moving beyond surface-level conversations and strategies, and really diving deep into what makes a business thrive. I also share my thoughts on changing titles and roles to better reflect t…

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Want Your Business To Make More Money While You Work Less? Here's How! 11:31

4M ago11:31

11:31

Would you like to make more money in your business? But you're not sure you can squeeze more hours into your day or fund more products? I hear you. It can be hard to fully realise the potential in your small business, especially when you don't want to spend every waking hour and every penny you've got, on it. If you've been in business for a while,…

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Mastering Your Brand Messaging featuring Mackenzie Fleming 35:24

4M ago35:24

35:24

Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…

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Attracting the Right Clients: Marketing and Sales Tips for Coaches (Focused Action Live Coaching: Marie Romero) [Ep. 250] 22:47

4M ago22:47

22:47

In today's coaching session, I am joined by Marie Romero, the CEO and founder of Creating Greatness. We dive deep into marketing strategies, client acquisition, and how to elevate yourself from the freebie zone to a paid zone in the business world. Actionable Points for Listeners: Evaluate Your Free vs. Paid Offerings: Set clear boundaries on what …

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Reconnecting with Your Vision: Why It Matters [Ep. 249] 22:41

4M ago22:41

22:41

In today's episode, we're diving into the importance of reconnecting with your business vision. Whether you're feeling stuck, overwhelmed, or things are moving too fast, taking a moment to realign with your goals and intentions can make all the difference. This episode is packed with insights and practical steps to help you get back on track, no ma…

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Making changes in your small business - when should we do it? 12:19

4M ago12:19

12:19

Are you thinking of the next steps for your business? Or whether it’s time to do things in a slightly different way? It could be that you’ve become bored with your current setup. Or you don’t feel you’re charging what you’re worth. Maybe you’re lonely and are missing the camaraderie of working with others. Whatever has brought you to this episode, …

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Organic SEO Strategies for More Website Traffic : Featuring Barb Davids 37:10

4M ago37:10

37:10

Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…

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The Top Five Method for Busy Entrepreneurs [Ep. 248] 8:21

4M ago8:21

8:21

In this episode, I'm diving into a quick productivity tip called 'Top 5' that is especially helpful during the summer or anytime you're feeling overwhelmed. We all have those days where our to-do lists seem never-ending and it's hard to know where to start. This simple and effective strategy helps you get centered and grounded, allowing you to stop…

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Leveraging Creativity In Your Business Niche 40:40

4M ago40:40

40:40

Are you creative but not sure how to leverage it in your business? Do you feel like the existing creative job titles aren't quite the right fit? Neither did Jo, who loved being creative in her VA and marketing roles, but there wasn't a job title out there which encompassed what she could do to support small businesses in her own, unique way. These …

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From B-Roll to Talking Heads: Crafting Authentic Instagram Reels 21:31

4M ago21:31

21:31

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…

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Collaborating with Confidence (Focused Action Coaching: Jade Fulton) [Ep. 247] 25:47

4M ago25:47

25:47

In today's episode we’re diving deep into live coaching with the amazing LinkedIn strategist, Jade Fulton. In this action-packed coaching session, Jade and I cover proposals for collaboration opportunities, protecting your time and intellectual property, setting boundaries, and effective client onboarding. Action Points: Time and Energy Assessment:…

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