I migliori Brand Builder podcast (2024)

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356. The Power of Selling in an Energy Alignment Way 13:18

9h ago13:18

13:18

Today, I want to talk about something I've been experiencing lately: creating a message and products that you feel energetically aligned with. It's a concept that's been on my mind, and I want to share some lessons I've learned along the way. Key Takeaways Alignment is everything Sometimes alignment takes time Action creates clarity Creation doesn'…

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355. Reinventing yourself & your business 15:41

4d ago15:41

15:41

Today we're chatting about what it takes to reinvent yourself in your business. I've been working with many long-time business owners (7-20 years) who want to reinvent themselves and their businesses so I know that it's something a lot of business owners are thinking and feeling right now. When you've been doing the same thing for so long, it's eas…

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354. How to build powerful confidence in any areas of your life & business 17:36

7d ago17:36

17:36

In this episode we're talking about how to build powerful confidence in any areas of your life & business. Key Takeaways: Confidence comes from repetition. The more you do something, the more confident you become. Set a clear intention and start with the lightest weight, such as recording yourself without posting. Increase the reps gradually, such …

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How to Sell on Amazon ft. Donica White of Lipscript Cosmetics I Vendmae Brand Builders *S2.Ep.2 50:03

9d ago50:03

50:03

Welcome to "Integrating Amazon into Your Business Strategy," the podcast that dives deep into leveraging Amazon's vast ecosystem to elevate your business. Join us for an insightful conversation with Donica White, the dynamic CEO of Lipscript Cosmetics. Donica shares her expertise and firsthand experiences on how to seamlessly incorporate Amazon int…

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353. Building an authentically YOU Brand with Jaye Roberts of Mvse 39:57

14d ago39:57

39:57

This week I'm chatting with sassy copywriter & brand finesser, Jaye Roberts of MVSE. In this episode, we talk about: How the online space is creating copy brands and how it's muting your amazingness How she attracted 13 new clients after her recent brand How to create a theme for your brand that will help you stand out Why it's time to get back to …

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352. Part 2 - Storytelling Movement Interview Reshare 37:51

20d ago37:51

37:51

In part 2 of my chat with Ryan McPherson from Storytelling Movement, we talk about the nitty gritty of how I structure my days and weeks to keep my personal brand growing. I walked through my "ideal week" - blocking off my mornings for content creation, having a CEO day each Monday, and consistently putting out valuable content to my audience. We g…

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351. Part 1 - Storytelling Movement Interview Reshare 36:09

21d ago36:09

36:09

You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too! In this episode (part 1 of 2), we dive into: My journey in the corpo…

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350. Your daily brand building & sales activities 17:23

24d ago17:23

17:23

In this episode we're talking about actionable tips on what you can be doing daily to build your brand and make sales, especially if you have an "everyday" type of brand vs a big flashy one. The key is to focus on building an emotional connection with your audience. We want to follow brands that resonate with us and align with how we want to be per…

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Vending Aesthetics ft. Rebecca Paul of BSBR I Vendmae Brand Builders *S2.Ep.1 30:58

24d ago30:58

30:58

Join us for a conversation with Rebecca Paul, the CEO of Body Scrubs by Rebeca, as we explore the importance of vending aesthetics. Learn about the purpose of vending, its amazing benefits, and how mastering the art of vending can significantly boost your sales. Whether you're an experienced vendor or just beginning your journey, this episode is fi…

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349. Cracking the Content Code to build your brand in 2024 14:36

27d ago14:36

14:36

In today's episode, we are talking about the ever-evolving world of brand building in 2024 and beyond. I share examples of how influential figures like Gary Vaynerchuk, Sara Blakely, and Reese Witherspoon have leveraged personal branding to build successful businesses. The importance of creating authentic content that resonates with your audience, …

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348. The power of self validation & building self-worth 15:00

1M ago15:00

15:00

In today's episode, I want to talk about something that's been on my mind lately: self-validation and knowing your worth. I recently spoke at an event where I asked the audience how many of them felt like they had an interesting story or that people wanted to hear their story. Out of 70 people, only three raised their hands! Can you believe that? I…

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347. The secret behind your best copy yet with Nadine Nethery 50:56

1M ago50:56

50:56

Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet. Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates. What's the secret behind writing copy …

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346. What to do when business gets quiet 18:40

1M ago18:40

18:40

In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive. Here are my top takeaways: Be mindful of your thoughts and choose a positive, proactive mindset. Take action by reviewing your strategy, making new offers, and focusing on lead ge…

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345. Building an iconic brand with Styled by Sally 40:39

1M ago40:39

40:39

Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally. Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years. I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about f…

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344. Streamlining your business to get more time back & grow with intention 21:15

1M ago21:15

21:15

In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most. Key Takeaways: Do a business audit: Take a critical look at your current products, services, freebies, and…

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343. Answering your Questions - Q&A 34:38

2M ago34:38

34:38

Today, we're shaking things up with a special Q&A episode where I answer your burning questions about business, mindset, and content creation. 3 questions I'm answering: How do you decide whether to stay as a solo business owner or build an agency How do I learn to get out of my own way? How we manage content in the business. **********************…

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342. The Knowledge to Action Gap 17:14

2M ago17:14

17:14

I had a conversation with a group of clients recently about hitting big goals and what it really takes to achieve them. It got me thinking about the gap between what we know and what we actually do in our businesses. Here are my key takeaways from this episode: We often look for new strategies and silver bullets, but the foundational strategies rem…

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341. Treating your business like your best client 11:54

2M ago11:54

11:54

I wanted to dive into a conversation that I've been having a lot lately - honouring the time you block for yourself in your business. It's so important to treat your business like your best client and prioritise the work you need to do to grow and take it further. I recently had a chat with a client who told me she blocks out time for herself and h…

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340. Client Management - Setting yourself up to work with great clients 20:36

2M ago20:36

20:36

I'm getting real with you today about client management and dealing with those sticky situations that can come up when working with clients. This is a topic that comes up a lot in my own community and in the masterclasses I've been teaching, so I thought I'd share my thoughts and experiences to help you out. We're chatting about: Getting clear on y…

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339. Creating higher value thinking 12:11

2M ago12:11

12:11

Today, I want to dive into a topic that I absolutely love talking about - creating higher level thinking. This is something I discuss with my Amplify Mastermind clients and it's all about pushing yourself to think bigger, develop unique thought leadership, and come up with your own concepts and ideas that challenge your clients' thinking. If you've…

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338. Is comparison killing your business & joy? 13:55

2M ago13:55

13:55

Today, I want to talk about something that's been on my mind lately - comparison-itis. You know, that feeling when you're scrolling through social media and you start comparing yourself to others? Yeah, we've all been there. The other day, I shared a reel about money management and someone left a comment saying that they don't look at their financi…

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337. How we're upleveling the business & what to think about when you want to uplevel yours 19:10

2M ago19:10

19:10

Sometimes we have this feeling that we want to uplevel our business, create better systems and strategies, and have better sales, but we're not really sure what steps to take. It's important to give yourself the time and space to think strategically about what you want to do, how you're going to do it, when, and what it will look like. Today I'm sh…

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336. The truth about quality V quantity in business 12:13

2M ago12:13

12:13

Is the quality and quantity of what you're putting out there getting you the results you want? This topic came up after a conversation with someone in my community, and it got me thinking. In this episode, I talk about the truth about quantity and quality when it comes to your business. We're chatting about: Assess if the quantity and quality of yo…

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335. Creating great money habits & managing your money mindset 27:59

2M ago27:59

27:59

Do you have great money habits? What about your money mindset? This is a conversation I have with so many clients on a regular basis, so I wanted to share it with you on the podcast today. We're chatting about: How to create strong money management habits Managing your money mindset How to choose gratitude over scarcity One of the biggest shifts th…

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334. 3 stages of business building & growth 17:08

2M ago17:08

17:08

In today's episode, we're talking about money and how you can think about earning it based on where you are in your business journey. As business owners, this is something we need to think about a lot. We're covering: Understand the three stages of business: building, consolidating and elevating, and asset optimisation. Each stage requires a differ…

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333. Thinking outside the brand box to stand out with Rowena Preddy 48:05

3M ago48:05

48:05

This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out. Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the…

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332. Building your CEO & Leaders mindset 20:33

3M ago20:33

20:33

I've been having this conversation with a lot of my business coaching clients recently and so I wanted to share it with you too. In today's episode, we're talking all about how to make you the Queen Bee in your business by building your CEO & leaders mindset. We're covering: WHAT a CEO and leader mindset is, including thinking strategically, having…

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If I Were To Start A Brand Again, What Would I Do Differently? From Co-Founders of Chubbies | The Brand Builders Podcast #12 40:25

3M ago40:25

40:25

Summary In this episode of the Brand Builders podcast, Tom and Preston discuss how to rethink the process of building a brand. They emphasize the importance of focusing on the things you need to be excellent at and investing your resources there. They highlight the significance of storytelling, creative content, and product differentiation. They al…

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Brand Building Case Studies That Led to Quantifiably More Profits | The Brand Builders Pod #11 50:20

3M ago50:20

50:20

Summary In this episode of the Brand Builders Podcast, Tom and Preston continue their exploration of the book 'Kellogg on Branding.' They discuss the branding makeover of Ulta Beauty as an example of how to balance short-term performance with long-term brand building. They highlight the importance of taking the time to understand your brand and its…

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331. Janine Stanton - Client Conversations - Shifting business models to booked out 40:56

3M ago40:56

40:56

I'm a big believer in the power of evolution in business. It's what keeps us fresh, relevant, and moving forward. And it's something that my client, Janine Stanton, knows a thing or two about. This week I'm chatting with Janine Stanton from Lemon Crush in client conversations about shifting business models to booked out. Janine's journey is a great…

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330. Building an engaged community with Elise Daniels 53:58

3M ago53:58

53:58

This week I'm chatting with Elise Daniels about building an engaged community. We discuss the importance of authenticity, vulnerability, and experimentation in building an engaged community. Here are the key takeaways from our conversation: Be Authentic and Vulnerable: When building a community, it's essential to share your heart and who you are. B…

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Brand vs Finance | Quantifying the Financial Value of Brand, Past & Present | Brand builders podcast # 10 50:08

3M ago50:08

50:08

Summary In this conversation, Preston and Thomas discuss the connection between brand building and financial results. They explore the short tenure of CMOs and the transition to Chief Revenue Officers (CROs), highlighting the importance of financial alignment for marketers. They review different methods of valuing brands, including intangible asset…

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329. 10 Lesson from 10 years in Business 32:57

3M ago32:57

32:57

In a compelling episode of the Brand Builders Lab Podcast, Suz shares the invaluable lessons she's learned from a decade of navigating the entrepreneurial seas. These 10 lessons are not just narratives of success and challenges but are powerful beacons for anyone looking forward to thriving in their own business ventures. From embracing risks with …

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The 3 Secrets to Mastering Storytelling in Brand Content | Brand Builders Podcast #9 54:12

3M ago54:12

54:12

Summary In this episode, Tom and Preston discuss the key themes from the book 'Kellogg on Branding' and how to architect and craft a brand. They explore the importance of connecting brands to consumers' self-concepts and the primary motives that drive consumer behavior. They also discuss the principles for building strong self-brand connections, su…

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328. Talking AI for Small business with Ami Williamson (Fireside Chat) 53:20

4M ago53:20

53:20

In this episode of the Brand Builders Love podcast, I engage in a fireside chat about AI and its implications for business with Amy Williamson, a copywriter and AI enthusiast. Amy shares her journey into AI, sparked by witnessing the creative possibilities it offered through a fellow copywriter's experimentation. She emphasizes AI's role as a creat…

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327. 3 things to do to stay motivated and consistent with your content 28:58

4M ago28:58

28:58

Join Suz in this episode of Brand Builders Lab Podcast as she uncovers the top 3 secrets to staying motivated and consistent with your content creation journey! Key Takeaways: Importance of clarity in content creation and goal setting. Continuous improvement to achieve content creation goals. Strategies for efficiently creating valuable content. Re…

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#8 Dissecting the Most Influential Textbook on Brand Building | Brand Builders Pod #8 1:06:15

4M ago1:06:15

1:06:15

Summary In this episode, the hosts discuss the first section of the book 'Kellogg on Branding' and share their insights and takeaways. They cover topics such as brand positioning, leveraging brand purpose, building a brand portfolio, and the advantages of being a pioneer, fast follower, or late mover. They also emphasize the importance of testing y…

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Most Marketers Misunderstand What Brand Building Means. Here's the Truth. #7 34:05

4M ago34:05

34:05

Summary In this episode, Preston and Tom discuss the misconceptions surrounding brand building and the importance of baseline revenue. They highlight the need to focus on immediate responses and behaviors that drive revenue, rather than relying on traditional brand marketing methods. The conversation emphasizes the value of revisiting fundamental s…

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326. Mastering your core business operations with Leanne Woff 59:21

4M ago59:21

59:21

This week I'm chatting with the queen of business operations, Leanne Woff the founder of Audacious Empires. Leanne Woff is an Online Business Manager and Integrator, an OBM Coach and the driving force behind the powerhouse operations, systems & growth agency – Audacious Empires. Leanne and her team have quickly become known as the empire builder’s …

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325. Your new Networking Mindset for 2024 (plus mastermind day lesson) 37:31

4M ago37:31

37:31

Today the podcast is broken into 2 parts. Building your 2024 networking mindset and strategy to grow your business The lessons I learned during the one-day mastermind that I attended this week I'm all about connecting with new people this year in my year of YES. Yes to more high-quality connections. Yes to getting out and working with more clients.…

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Rapid Fire Q&A: The Biggest Misconceptions in Brand Building & Marketing in General. #6 of the Brand Builders Podcast 45:07

5M ago45:07

45:07

Summary In this episode of the Brand Builders podcast, Preston Rutherford and Tom Montgomery discuss the importance of building a strong brand and transitioning from conversion-based tactics to brand building. They explain the concept of brand and its impact on business performance, highlighting the need to focus on memory structures and emotional …

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324. How to bring your full self into your business 26:18

5M ago26:18

26:18

Let's talk about how bringing your full self into your business is one of the fastest ways to stand out. No one can compete with what makes you, you! In this episode, we're talking about how to identify what makes you unique how to dig deeper and identify what to share the different categories you can use what are the signature elements of your bra…

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323. 3 ways to shift your energy to achieve more in your business (my year of YES) 25:44

5M ago25:44

25:44

Are you ready to shift your energy to create more of what you want in business and in life? I'm sharing 3 powerful ways to intentionally shift your energy for success. I want to encourage you to take the time to ask yourself these questions and reflect on the energy you wish to cultivate within yourself to pursue your goals and dreams. It's all abo…

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Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever 39:46

5M ago39:46

39:46

Summary In this episode, Tom and Preston discuss Chapter 10 from Kellogg on branding in a hyper-connected world. They explore the topics of insights, creative, and distribution in building strong brands through advertising strategy in the online age. They emphasize the importance of understanding consumer perceptions and aligning with their motivat…

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100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin Chen 32:48

5M ago32:48

32:48

Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth. In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors. Try PickFu: https://www.brandbuilde…

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The Biggest Misconception Around Brand Marketing (#4) 41:51

5M ago41:51

41:51

Summary The conversation explores the difference between brand and brand marketing, emphasizing the importance of building a strong brand. It highlights the misconception that brand building requires expensive advertising campaigns and showcases how any business can build its brand authentically. The discussion also delves into the impact of behavi…

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322. 3 core elements of building a powerful personal brand 20:33

5M ago20:33

20:33

Are you ready to build a fearless personal brand this year? I'm sharing powerful insights on what it takes to stand out in the market and connect with your audience. I highlight the three key elements that are crucial in building a powerful personal brand: reputation, repetition, and brand storytelling. Tune in for practical strategies and actionab…

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99. Crushing Influencer Marketing On Amazon w/ Rob Schab 32:25

5M ago32:25

32:25

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators. However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Lev…

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321. Becoming a Fearless Content Creator in 2024 31:04

5M ago31:04

31:04

2024 is your year to become a fearless content creator. Whether we like it or not, creating next-level content is essential for any small business owner. We're online shoppers and that goes for services-based businesses as well as product-based businesses so unless you're spending a bomb on paid ads to get your message out there then content creati…

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320. 2024 Marketing & Social Media Trends with Oh My Digital 1:07:30

6M ago1:07:30

1:07:30

This week I'm joined by Hayley and Katy from Oh My Digital to talk about the marketing and social media trends for 2024! It's such a juicy episode, there is so much goodness, so many things to be aware of, to take note of so that you can utilise the tools that you've got, but also have a strategy that works. In this conversation, we're covering it …

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