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100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin Chen
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Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth.
In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors.
Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU)
Connect with Justin: https://www.linkedin.com/in/justinchen/
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points
00:00 - Introduction to Guest: Justin Chen 02:19 - Justin's Background 04:24 - Understanding Split Testing and Its Significance 07:56 - Key Stages in Business where Testing can be Useful 10:20 - Applicability of PickFu Across Various E-commerce Platforms 11:10 - Ideal Timing for Using PickFu in Business 16:16 - Testing Brand Assets: Brand Name, Design, Logo 18:11 - Maximizing PickFu for Improved Conversion Rates 20:05 - Real-world Examples of Successful Testing Outcomes 23:47 - PickFu Platform Dynamics: How it Works 27:59 - Advanced Strategies for Optimal Testing Outcomes 29:39 - DTC Brands Utilizing Social Media Ad Testing 30:30 - Exploring PickFu and How to Get Started
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