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Variante Emme è il podcast che racconta il cinema da un altro punto di vista: quello del marketing e della comunicazione. Parleremo di audience design, strumenti di comunicazione, strategie creative, guerrilla marketing e molto altro ancora. Variante Emme nasce in collaborazione con Just Cinema International ed è disponibile sul sito justcinematabloid.com e su tutte le principali piattaforme gratuite per podcast.
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The great mind of Aflojack provides you with a free space for discussion without fear of being judged. As the black sheep of the family, this duo gathers to share opinions about the latest theatre releases, the impact they have in our daily lives, and how they can relate back to issues we all go through in life, especially in our twenties. Have no expectations, just listen to De Black Sheep. lbx: @AFLOJACK ig: @deblacksheepodcast tt: @aflojack
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We often focus so much on the finished pieces that we forget the trials and tribulations writers and producers endure to create a story that resonates deeply. This film captures the essence of creative struggle—the messy, uncertain journey of navigating life's shifting seasons, human connections, and personal growth. It’s a story that makes us feel…
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Like it or not, Wicked (Jon M. Chu, 2024) is a phenomenon. Although Aflojack has discrepant opinions, the effort and respect put in all aspects of this movie must be acknowledged. Acting, special effects, marketing. There's an opinion for everything. Does this episode contain hateful material? At times. Enjoy xx lbx: @AFLOJACK - https://letterboxd.…
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Every year, December brings joy and family time because of Christmas, but if you are in your twenties, it also brings dissatisfaction and unsettlement. Aflojack had their last—proper— Blunt Sesh of the year, discussing the best way to walk through these moments in life: for transparency, no solution was found, we just love to vent. lbx: @AFLOJACK -…
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In a world where AI has taken over most human roles, it's easy for a lone man to develop a what-seems-genuine relationship with an Operating System. Impactful and at times disturbing, with Her (2013) Spike Jonze perfectly portrayed what alienation can lead to. And although the hosts - finally - disagree in their liking of the movie, the recognition…
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The coming of aliens to Earth can cause an outburst of space wars, as many movies have shown us in the past. But this is not the case for Denis Villeneuve's Arrival (2016). Here, the sci-fi setting is just an excuse to explore ratched sides of human nature and discover the gift offered by, apparently, peaceful and collaborative extra-terrestrial be…
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Twinkle, twinkle, little star, who said monsters can't reach far? Camp aesthetic, impossible beauty standards and body horror. Add up these ingredients and you'll get what Aflojack possibly considers the best movie of 2024. Made by women about women, The Substance (Coralie Fargeat) sends a clear message on how the external gaze can shape our relati…
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Artificial Intelligence is the greatest progress humanity has made since the invention of the internet, and we still need time to learn how to navigate this new landscape. Some see the positive change that this might bring about, while others are more concerned about the negative implications that may arise if AI is not regulated. Please enjoy 25 m…
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The hype was there, and the disappointment was real. "Joker II: Folie à Deux" took an unexpected turn that didn’t quite match the tone of its predecessor. From its partial musical direction to plot gaps, this ambitious yet uneven sequel left a lot to be desired. In this episode, Aflojack shares their take on the bold, but flawed, follow-up to the i…
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The Ti West trilogy, made of X (2022), the iconic Pearl (2022), and the more recent Maxxxine (2024), came to a close a couple of months ago, completing the dark and troubling journey to fame of Maxine Minx. Violent, unapologetic, and occasionally funny, this trilogy shows the twisted lengths a person will go to to achieve their dreams: whether it's…
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A little catch up on the latest movie releases, before deep diving into what's really captured our attention this season. 2024 turned to be the year of Horror's great - and somewhat unfortunate - comeback, along with the never-ending plague of remakes and franchises, topped with the comfort that trashy movies aspire to give us. From "The Substance"…
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Season 4, back at it again with more news and - most importantly - more movies than ever. In this first blunt session, opening the doors to our weekly episodes, we give you an overview on what has happened since our last episode, what to expect from this season, and some lifestyle recommendations in pure black sheep style. ig: @deblacksheepodcast l…
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Si chiude il tappeto rosso ma non si chiude l'approfondimento sulle novità proposte durante la 39esima Settimana internazionale della critica con due dei cortometraggi che sono stati premiati: il primo Nero Argento di Francesco Manzato che ha vinto come miglior regista, e Sans Dieu di Alessandro Rocca che ha ottenuto una meravigliosa nomination ai …
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Il secondo speciale che vi racconta gli autori e le visioni dei cortometraggi in concorso alla 39esima Settimana internazionale della Critica. Con noi il regista Marco Talarico di At least I will be 8 294 400 Pixel e Vincenzo Cuccia, media designer new tecnologist set designer area leader, di Naba. A seguire un altro cortometraggio in concorso Phan…
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Episode 19: SIC@SIC - primo episodio speciale - Venezia 81
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Torniamo a parlare di nuovi sguardi, nuovo cinema, e di conseguenza un nuovo modo di comunicarlo con il primo dei 3 episodi speciali dedicati alla 39esima Settimana internazionale della critica ed in particolare alla sua selezione di cortometraggi. In questo primo episodio dedicato ai cortometraggi di apertura Dark Globe di Donato Sansone, The Eggr…
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Our 3rd season finale deserved to be dedicated to one of the most emotional final scenes in cinema. Directed by Mike Newell in 2003, Mona Lisa Smile proved to be way ahead of its time in the representation of female characters. A conservative women's college in Massachusetts offers the perfect scenario for a collision of ideologies on the role that…
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We know that not everybody understands the importance of ranting, but in this house, we respect the fact that sometimes a b*tch needs to complain. In this season’s final session for the Sheep In Wolf's Clothing series, Aflojack reflects on this past six months struggles, and prepares mentally to face the upcoming challenges. ig: @debleksheepodcast …
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Another piece of queer history resurrected by a Netflix production. The story delves into the life and story of Bayard Rustin, the man behind the iconic march for black rights in 1963: that day Martin Luther King gave his iconic "I have a dream" speech, and to this day that is considered a pivotal moment in the history of civil rights movements. In…
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Just like every other person living in their twenties, we've had thoughts and doubts, we have been wondering what is our role on this earth only to get frightened by our expectations. In other (more dramatic) words: We've been having existential crises. Some might say that we are thinking too much about ourselves, but I believe that sensible souls …
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Torniamo dopo una pausa per condividere con voi molte novità, del nostro podcast e del mercato. In questo episodio parleremo di campagne di ampliamento dell'audience, ambient marketing, out of home, brand partnership e molto altro... buon ascolto! The dragon warrior cup - campagna di ampliamento dell'audience Ambient marketing per Ghost buster - mi…
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Written and directed by David Robert Mitchell in 2018, "Under The Silver Lake" is a story about the search for a greater meaning. The protagonist, Sam, played by Andrew Garfield, starts investigating after a girl in his apartment complex disappears mysteriously. In his quest to find this girl, Sam unravels the mysteries behind a privileged secret s…
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Every month we take you in a new comfort-free journey, and this time, @ticketsfor_two are the ones in wolf's clothing. Between hostels at 3€, open air kitchens, and some rats, Giorgia and Luca took the stepping out of comfort to the next level. Today, they share with us their new incredible journey. ig: @deblecksheepodcast tt: @aflojack Luca and Gi…
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At the beginning of May one movie caught all the internet's attention, and it's the latest Luca Guadagnino movie "Challengers", starring Zendaya, Mike Faist, and Josh O'Connor. This feature tells the story of three young tennis players who…get involved…let's leave it like that, and taught us that tennis is so much more than sweat and adrenaline. ig…
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Everything we do, we do with passion. This includes love, but most importantly: hate. Today's session is entirely dedicated to the TV characters that almost made us quit our favourite series because of how insufferable they were. Grey's Anatomy, How I Met Your Mother, Friends, and many other iconic shows earned their place in today's episode thanks…
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While keeping up with a spring full of new releases from huge pop acts, we cannot not mention the latest release of the one and only Taylor Swift. "The Tortured Poets Department" took us by storm with its double album release and it will probably take us the whole month to process all those wonderful lyrics and all the things she decided to address…
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In April's "Blunt Sesh," Aflojack contemplates the fading allure of "getting away with it" as adulthood and responsibility take the stage. This episode delves into the evolution of our ethical standards over time, drawing from personal experiences to illustrate the complexities of this shift. ig: @debleksheepodcast tt: @aflojack lbx: @AFLOJACK - ht…
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Released in 2014, written and directed by the great Damien Chazelle, Whiplash is a story about achieving perfection. With many spoilers, in this episode we discuss the main reasons why you should watch this film, in case you haven't yet. A final comparison with a well-known film from 2010 allows us to reflect on which methods might be more function…
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Taking a step in creating something from scratch can be terrifying at times, and so is sitting in front of a professional telling you what is wrong in your creation. This past month Aflojack had their fair share of experiences with that, always together with our best friend: procrastination. ig: @debleksheepodcast tt: @aflojack lbx: @AFLOJACK - htt…
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With the release of Cowboy Carter in two days' time, we set the stage for Queen B by bringing you her First Act: Renaissance. This album is a phenomenon not only for the new masterpieces to groove to, but especially for the recognition it gives to ballroom houses and black and queer culture. In each of her songs, willingly or unwillingly, Beyoncè c…
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Once a month Aflojack sits with a microphone and reports what did they experience this month to get out of their comfort zone. For the March issue, they were forced to approach random strangers, and quickly interview them (seriously thinking of turning this into a habit), but they were also faced with the ugly truth that adulthood sucks and dealing…
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As the 2023 award season comes to an end, Aflojack is reporting for duty as always, as We stayed up from home in Europe and watched the movie industry’s biggest night. We already went through our predictions for the winners and discussed the nominations in a previous episode - find it on our podcast page - and, I don’t want to brag, but we got a lo…
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In this new "Blunt Sesh" Aflojack tackles the stress that can come from the expectations of the future: having deadlines or life-changing moments can disorient you and make you lose track of the present times making it very difficult to enjoy everyday life. However, moving towards new things can also be challenging and exciting and lead you to bett…
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Bentornati a Variante Emme! Oggi parliamo di Sales Internazionali con un ospite speciale Vincenzo Mosca, CEO di TVCO. Nella nostra chiacchierata abbiamo approfondito cosa significa per un sales internazionale fare comunicazione e quanto impatta sul business delle vendite. E abbiamo parlato anche di innovazione tecnologica nel settore delle vendite …
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Awards season is coming to an end. Although the past awards' ceremonies have already given us a good idea of which films will leave their mark on this year's cinematic landscape, we are confident in the revenge of some masterpieces. Noting the controversy surrounding the nominations that we all expected and were disappointed by, today we analyse ou…
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Whether it's how you open a door or turn the pages when reading a book, Aflojack encourages you to find a way to vocalize the discomfort that comes with pet peeves. In the episode, we talk about our pet peeves and discuss some of the most surprising ones we found online. ig: @debleksheepodcast tt: @aflojack lbx: @AFLOJACK - https://letterboxd.com/D…
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As music's biggest night took place, Aflojack tried their best to get through the ceremony despite the timezones clash. A lot of big names attended the ceremony, as it happens every year, but this time was a little more special to us: from Beyonce to Jay-z, Taylor Swift and Lana del Rey hanging out together, Billie Eilish, Miley Cyrus.. it felt lik…
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Emerging from the seemingly endless January, a new month has dawned, bringing with it the intriguing tale of the Sheep in Wolf's Clothing. This month, Aflojack has been a background actor and a film critic. Notably, one of these experiences might not have occurred if not for a previous challenge of this particular rubric. We hope our monthly out-of…
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Si è appena conclusa la 14esima edizione di When East meet West e il primo ospite di questo 2024 è Alessandro Gropplero, il direttore di WEMW e responsabile della strategia internazionale del fondo Audiovisivo Friuli Venezia Giulia. Con lui abbiamo parlato di come il Friuli abbia creato un territorio davvero competitivo in termini di produzione cin…
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The Harry Potter saga has probably shaped our childhood If not our bond itself: we would pretend to be wizards, bring the books with us everywhere, and collect anything that could be collected about the Harry Potter universe. So today we want to present this magic word with a little pop twist since we swindled between fan fiction and a high-speed f…
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Once again, an out-of-comfort move for Aflojack. This month, the stadium and the market were the locations selected to get in Wolf’s clothing. An all-Dutch experience, filled with tulips and bicycles, against meticulously organized AS Roma fans and their choruses. As you will hear, once again, these sheep won another challenge...but not without a f…
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As the new year approaches, here comes the award season!! We are starting off this new series preceding the most important award ceremonies the the annual Grammy Awards, presented by the Recording Academy. In this episode Aflojack discusses the nominations (at least the most important ones) and offer their prediction for the forthcoming edition. ig…
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Starting the new year strong with a round of applause for the Gen Z. Against all the mainstream narrative of “the phone-dependent lazy people”, we discuss how our generation is actually breaking the status quo and redefining the paradigm of our lives. Because, as proper members of this generation ourselves, we like to go against everything and anyo…
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Chiudiamo l'anno in bellezza con uno dei nostri argomenti preferiti! Torniamo a parlare di Audience Design, e lo facciamo con chi lo fa di mestiere: Greta Nordio, collabora con il Torino Film Lab e tiene numerosi workshop sull'argomento in giro per il mondo. Chi meglio di lei può toglierci dubbi, darci risposte e aggiungere curiosità su quello che …
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Today’s episode is dedicated to the new manifesto of the horny for the last quarter of 2023. It’s a movie written, and directed by Emerald Fennell that dive steep into the dynamics of British aristocracy through the eyes of Oliver, a social climber played by Barry Keoghan. Other honourable mentions are the performances by Jacob Elordi, Rosemond Pik…
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For their monthly out-of-comfort moment Aflojack shares a life update that swings between eye surgery and finally making your first steps to fulfill your passions. Whether it is an aesthetic purpose or a call in life, we hope this episode will give you some strength to roll up your sleeves, tell the voices in your head to be quiet, and go for it. T…
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As every December since 2016, Spotify released its infamous “Spotify Wrapped”, which takes over all of our instagram feeds, showing us what artists, songs and podcasts people listened to through the past year. Some are proud of their Spotify Wrapped, some are - rightfully - embarrassed. In this episode, let us guide you through a short history of t…
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Whether it is for your need to belong, for the thrill of breaking the rules, or just for the sake of curiosity, it's possible that your most unconventional decision was made after receiving some pressure from your peers. In this episode, we discuss the typical examples of positive and negative peer pressure that we generally experience in the early…
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Fuori piove e fa freddo ma noi ci riscaldiamo parlando di Brand Entertainment con Giffoni Innovation Hub. La puntata ha come ospite Luigi Sales, head of content and production, che ci ha raccontato le pratiche virtuose e le sfide che la sua Hub sta portando nel mondo del brand entertainment. Esempio dopo esempio si rafforza l'idea che ormai anche i…
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As humor is our go-to when it comes to coping mechanisms, today we delve into the evolution of comedy. Focusing on how the internet impacted humor from the early 2000s to the present day, we explore how social media, memes, and shifting internet culture have redefined comedic preferences - making our lives way better, we dare to say. From the tradi…
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cringe, cringe, cringe...a secondhand embarrassment mixed with a touch of "why did they do that?", and a final note of "i can't watch". In Aflojack's second blunt sesh, we delve into the topic of "cringe". From mattress advertisings to old social media posts, the potential for cringe is everywhere. The main lessons learned from this conversation ar…
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Join us for a bittersweet celebration as we bid farewell to Dua Lipa's 'Future Nostalgia' era and welcome the fresh vibes of her latest track, 'Houdini.' We're marking the transition from an electrifying chapter of retro-futuristic beats to a promising new musical journey. Let's reminisce, celebrate, and raise our virtual glasses to both the iconic…
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