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We live in a very different world today where opportunities and challenges come in different forms, shapes, and sizes. Technology has contributed actively to this where attention is the new currency and content is a whole new asset class for organizations. To dig deep into it, Saurabh Sardana is launching a podcast where he will bring you untold stories, hot trends, and perspectives from people who matter the most. Saurabh, Chief Operating Officer at Asia's most successful insights business, ...
 
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To stay fresh in the game, one has to reinvent every five years. In this episode, Saurabh is joined by Subhash Chandra, Founder, CrowdWisdom360 and Co-Founder, Sprint Studio.ai. Subhash is an ex-political strategist, researcher, author, TV Panellist and columnist based out of Mumbai, India. In the 23 years of helping brands and people with marketin…
 
You are a brand. Brew it to make it refreshing, stimulating to leave an indelible impression on others. In this episode, Saurabh is joined by Karthik Srinivasan, an author, communications strategy consultant and LinkedIn influencer. In the twenty years since joining the corporate communications team of an IT company in Delhi, Karthik has worked on …
 
Tomorrow's government will be all about foretelling what is going to happen tomorrow and delivering that today to its constituents. In this episode, Saurabh is joined by Jaideep Prabhu, an author, professor and thought leader. Jaideep is currently the Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director…
 
In a content noisy world, stories will be the currencies that will be valued the most. In this episode, Saurabh is joined by Anjali Sharma, a business communications specialist and a business storyteller. Anjali helps corporate professionals become storytellers to drive business outcomes and their personal success. Anjali is currently the Managing …
 
Experience is an education in itself. In this episode, Saurabh is joined by Roshan Abbas, one of India's finest orators and storytellers. Roshan founded and led Encompass (now Geometry Encompass) as Managing Director into becoming India's largest, most awarded experiential marketing agency. He is now the founder of Kommune India, which is a collect…
 
Can spirituality help unlock business growth? In this episode, Saurabh is joined by Acharya Prashant, an Indian author, poet, and Vedanta teacher to find meaning and connection between spirituality and business. Acharya Prashant is the founder of PrashantAdvait Foundation - a non-profit organization working towards reconnecting the world with Advai…
 
Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future.Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sar…
 
If I try to sell you two kinds of yoghurt, which one would you buy - the one which has 10% fat in it or the other which is 90% fat-free? You are more likely to pick the one which is 90% fat-free because you may not like the idea of consuming a product which has 10% fat in it. Even though both are exactly the same products. In business, we call this…
 
"Waqt aa gaya ki zindagi pe ghaur kiya jaaye, Sab kuch toh kar chuke hain, ab kuch aur kiya jaaye." These are the two lines that you will find on the LinkedIn profile of our guest today. Poetry is about structure and imagery. You have to get your message into the right rhythm, perfect rhyme scheme, and precise syllable count. Call it his brevity or…
 
There is more to being right than just being factually correct based on the information we get every day. One can argue if the abundance of information has made the world a lot easier to understand. But the truth is that we humans are emotional creatures and behave irrationally all the time. Focusing on it can help businesses understand inherent bi…
 
If we have to pinpoint one thing that has brought maximum impact to politics, businesses, and communities around the world, it will have to be the proliferation of media channels. With this shift, the role of media planner has changed significantly forcing them to reimagine how media has to be planned for brands and organizations. In this episode, …
 
The world is getting louder and noisier. We live a life filled with pings, likes, shares and notifications. It has become very hard to sift through real conversations and relevant content that impact our lives. This is where attention becomes a valuable commodity for businesses to engage with their customers. The best way to do it is by telling a s…
 
In this world, which is constantly getting redefined by data and technology, the role of the market research industry has become not only important but critical. Management consultancies, ad agencies, and media companies all have jumped on to this trend by providing research as a part of their holistic offering. The market research industry, which …
 
Entrepreneurs are the most interesting storytellers. Their sheer drive to succeed and innovate often makes their journeys interesting to listen to. Most of the entrepreneurs that I have met thrive in uncertainty and have the ability to make every opportunity count. And this gets even more interesting if the entrepreneur has left a cushy and a comfo…
 
What is an insight? What does it take to discover an insight? Is insight discovery, a creative or an analytical process? In this episode Saurabh is joined by Amit Kumar Shrivastava to discuss these questions. Amit is the director of Learning Curve, which is a brand strategy, consumer insight and a training consultancy. He has traversed different ro…
 
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