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From brand to bland - why marketing gets turned to mud, and how to avoid it
Manage episode 290849453 series 2916893
Contenuto fornito da Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
When budgets are tight and times are hard, the temptation is to create safe marketing. Bland, samey nonsense. Pap. It all starts with a creative brief getting dumbed down, and then you're all on the road to hell, if hell had the fire and brimstone removed, and all the interesting, bad people, and was run by estate agents. You have to make a stand.
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