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How to write a creative brief
Manage episode 290849444 series 2916893
Contenuto fornito da Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Paul Kitcatt and Chalice Croke, Paul Kitcatt, and Chalice Croke o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
If you have to write briefs for creative people to work from - or if you're a creative person, who gets briefed - you will know what a battleground it can be. Is a brief ever good enough? How much blood, sweat and tears goes into writing them? Is it worth the effort? Yes, it is, because a good brief is the first creative act, and from it, brilliant ideas can flow. In this podcast, we share our thoughts and experience from many years of grappling with briefs, and give advice on how to ease the pain and even enjoy the whole process. We talk about what to include, what to leave out, what makes a good proposition, and how to work with your clients to get briefs written that lead to fame and fortune for all involved. Thanks to Jon Brain, a former colleague, for asking us to make this podcast.
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