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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Protected Trust: Building your modern workplace with Microsoft 365 and Surface
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Manage series 3242800
Contenuto fornito da Ingram Leedy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ingram Leedy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Modernize your workplace to get work done in new ways with Microsoft 365 and Surface devices so you can achieve your greatest potential from anywhere on the planet.
…
continue reading
35 episodi
Segna tutti come (non) riprodotti ...
Manage series 3242800
Contenuto fornito da Ingram Leedy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ingram Leedy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Modernize your workplace to get work done in new ways with Microsoft 365 and Surface devices so you can achieve your greatest potential from anywhere on the planet.
…
continue reading
35 episodi
Усі епізоди
×Has your Zoom meeting been hijacked? In this week's Remote Podcast highlight video, we discuss the security issues found in the conferencing software Zoom and whether the same security issues can be exploited in Microsoft Teams. We discuss the role managed modern workplace consultants have in the modern office and whether or not it is the right choice for your business.…
The flood gates have been opened and now that business have been exposed to a new way of working, will they continue to allow remote working once normalcy returns?
Thrown into an impossible situation, how do managers continue to oversee a workforce they cannot see?
Malicious agents don't take the day off because there is a national emergency. In fact, they thrive under conditions where you are the most vulnerable. In this video Sean and Steve discuss the current atmosphere of phishing during the Covid-19 Pandemic.
Getting to the modern office is no easy task. Much like a home repair project, surprises could be waiting at every turn. Creating and executing a well-crafted plan can offer safety and security on your journey to the modern office.
In today’s video, I sit down with Bill Sands to talk about how it’s a risk to make decisions—but how it’s necessary to take risks every now and again.
Bill Sands of the Protected Trust team speaks with us about what it is that clients need from their computing devices and software. What do they need so that they can achieve an “ideal state” for profitability and productivity?
In this episode, Sean Jacobs explains how he phishes organizations in order to demonstrate how easy it is to exploit their users.
So, how did we go from software and services to hardware (and, more specifically, Microsoft Surface devices)?
In today’s video, we talk about how the sleek and thin design of the Surface hides new and innovative technology that is built on small changes over time.
In today’s episode, I discuss the need for strong security in the cloud with Sean Jacobs and Steven Goodman by highlighting a story about phishing.
There are many sayings about keeping up appearances in a professional environment—things like “dress to impress” or “the clothes make the man” are commonly cited when it comes to dressing up for client meetings. However, could your customers be looking at more than just your clothes when they see you in person?…
In this episode, Ingram explains why Protected Trust exclusively sells computers from Microsoft Surface.
In this episode, Ingram explains to Steve how a computer works using food.
In this video, sales engineer Javier Pereira takes us on a trip down memory lane as we analyze how business used to be done (along with how long it took) vs how business is done today.
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