Diversity - The Future of Successful Marketing

AdTech with AlikeAudience

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are:

• How diversity can help unlock strategic advantages for clients.
• Building a team with diversified cultures and backgrounds.
• Diverse perspectives that people from different parts of the world might bring to a particular subject matter.
• How diversity, going broad and going wide, unlocks opportunity.
• Discussion on examples of successful and failed case studies.

Phil James
linkedin.com/in/phil-james

• Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd.
• Helps brand owners to de-risk BOLD marketing & innovation moves.
• Global marketing & innovation consultant connecting brands and marketers with provocative and unconventional solutions to truly differentiate themselves and win in the marketplace.
• Empowering leader, respected communicator, exceptional relationship builder.

Ronald Kwok
linkedin.com/in/ronald-kwok

• Co-founder of AlikeAudience.
• Driven by his passion for big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia.
• Specializes in Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, and Corporate Finance.

Jessica Lam Hill Young
linkedin.com/in/hillyoung

• Brand Strategist for AlikeAudience.
• Director of the brand creatives, a boutique agency that designs complete brand experience for growing businesses.
• Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.