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Loren Padelford | Selling With Ease Using Shopify And Shopify Plus
Manage episode 258645482 series 2652263
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Loren Padelford, Vice President and General Manager at Shopify Plus, joins Alan to share how Shopify is changing the landscape of e-commerce. Loren tells how this Canadian company sparked out of the founder’s desire to sell snowboards online. Shopify has since found great success, helping entrepreneurs reach a global market online with easy-to-use, cost-effective software. The recently launched Shopify Plus takes the software a step further, assisting large enterprise companies to sell online and create campaigns with ease. Loren shares a remarkable example of how the technology helped Oreos create a campaign in two months versus the two years it would have taken internally.
“Globally, anything is a market”, Loren states, giving examples of products and merchants using the e-commerce technology. Shopify doesn’t just offer an e-commerce solution. They help entrepreneurs succeed by providing learning tools like Shopify University and “Shopifolk”. Alan and Loren finish by discussing what’s next for Shopify and commerce as a whole, as emerging technologies like virtual reality re-shape our lives.
About Our Guest
Loren Padelford is the Vice President and General Manager at Shopify Plus. He is also on the board of directors at the Accelerator Centre in Waterloo and the board of mentors at Communitech in Kitchener. Loren holds an MBA in Marketing from the University of Liverpool and a BA in Psychology from the University of Guelph.
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