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Contenuto fornito da Jared Graybeal. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jared Graybeal o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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#57 Creating a Cult Following and Spending Less Money on Advertising with CEO and Founder of Cult Collective, Chris Kneeland

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Contenuto fornito da Jared Graybeal. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jared Graybeal o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

On today’s episode, I have Chris Kneeland, the founder and CEO of Cult Collective
Cult is one of North America’s premier engagement marketing firms and they help companies embrace proven marketing principles that Chris discovered while working with the most iconic cult-like brands on the planet. He co-founded Cult in 2010 and has consulted with Harley-Davidson, Zappos, Best Buy, Keurig, and many more. Prior to founding Cult, Chris has held marketing roles at John Deere and Home Depot
Chris and I cover his story, how to fix your marketing from the inside out, both figuratively and literally. We talk about companies that saturate the market with their ad spends but don't create memorable products or services and ultimately fail in the long run (and how not to become like them)
Lastly, and most importantly, we cover how powerful combining emotion with rationality is when building a business, and the 8 principles of creating a cult following
I highly recommend this episode - you will love it!
https://cultideas.com/

  continue reading

87 episodi

Artwork
iconCondividi
 
Manage episode 289667222 series 2379731
Contenuto fornito da Jared Graybeal. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jared Graybeal o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

On today’s episode, I have Chris Kneeland, the founder and CEO of Cult Collective
Cult is one of North America’s premier engagement marketing firms and they help companies embrace proven marketing principles that Chris discovered while working with the most iconic cult-like brands on the planet. He co-founded Cult in 2010 and has consulted with Harley-Davidson, Zappos, Best Buy, Keurig, and many more. Prior to founding Cult, Chris has held marketing roles at John Deere and Home Depot
Chris and I cover his story, how to fix your marketing from the inside out, both figuratively and literally. We talk about companies that saturate the market with their ad spends but don't create memorable products or services and ultimately fail in the long run (and how not to become like them)
Lastly, and most importantly, we cover how powerful combining emotion with rationality is when building a business, and the 8 principles of creating a cult following
I highly recommend this episode - you will love it!
https://cultideas.com/

  continue reading

87 episodi

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