The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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IBM's Odd Marketing Problem - Nobody Understands Them
Manage episode 426724481 series 2391144
Contenuto fornito da Sweet Fish. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sweet Fish o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.
Join as we discuss:
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
…
continue reading
Join as we discuss:
- What can IBM do to reinvent themselves
- Leaning in to tell your story better
- Is IBM so big that they don’t need to (or even can) promote themselves?
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
1427 episodi
Manage episode 426724481 series 2391144
Contenuto fornito da Sweet Fish. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sweet Fish o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.
Join as we discuss:
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
…
continue reading
Join as we discuss:
- What can IBM do to reinvent themselves
- Leaning in to tell your story better
- Is IBM so big that they don’t need to (or even can) promote themselves?
Connect with us:
James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
1427 episodi
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