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How lead magnets helped our SaaS grow beyond $1 MN ARR.

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Manage episode 361533382 series 3414198
Contenuto fornito da Upendra Varma. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Upendra Varma o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they’ve grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle.

  • How GrowthChannel makes it easy for businesses to plan, launch, & optimize programmatic advertising campaigns across 150+ channels from a single dashboard.
  • How they have around 2200 business users across around 1000 customers & an additional 300 agencies on their platform
  • How they’ve hit almost 1 million in ARR
  • How content marketing is primarily responsible for their top-of-funnel
  • How they use Slack community & email sequences to nurture their leads
  • Is it advisable for new SaaS founders to start a Slack community?
  • What does their content strategy look like?
  • How their sales cycle looks like
  • Team, external funding & future vision

https://www.youtube.com/watch?v=lgwB7kjeStM

  continue reading

68 episodi

Artwork
iconCondividi
 
Manage episode 361533382 series 3414198
Contenuto fornito da Upendra Varma. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Upendra Varma o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Maryna Burushkina, Founder & CEO of GrowthChannel talks about how they’ve grown their programmatic advertising SaaS content past $1MN in ARR using content marketing. We talk about their top-of-funnel content strategy, middle-of-funnel lead magnets, lead nurturing process & sales cycle.

  • How GrowthChannel makes it easy for businesses to plan, launch, & optimize programmatic advertising campaigns across 150+ channels from a single dashboard.
  • How they have around 2200 business users across around 1000 customers & an additional 300 agencies on their platform
  • How they’ve hit almost 1 million in ARR
  • How content marketing is primarily responsible for their top-of-funnel
  • How they use Slack community & email sequences to nurture their leads
  • Is it advisable for new SaaS founders to start a Slack community?
  • What does their content strategy look like?
  • How their sales cycle looks like
  • Team, external funding & future vision

https://www.youtube.com/watch?v=lgwB7kjeStM

  continue reading

68 episodi

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