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How we acquired over 100 enterprise customers for our SaaS as a category creator.
Manage episode 362735213 series 3414198
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Ryan Austin, Founder & CEO of Cognota, discusses how they have grown to over 100 enterprise customers with ACV in the range of $20K-$50K at over 150% YoY growth last year. We explore their top-of-funnel lead generation strategy, sales cycles, retention, and expansion strategy.
Here are some key points from the discussion:
- Cognota is the first learning operations system for learning and development teams, as well as other business functions in the enterprise.
- They have approximately 108 enterprise customers using their platform, with ACV in the range of $20K to $50K.
- Around 80% of their new leads come from inbound content strategies, including webinars, blogs, and ebooks.
- Their sales cycle has a win rate of almost 25%.
- Their NRR stands at around 145%, with almost 90% logo retention.
- We discuss what it takes to build a new category and how they are approaching this challenge.
- Finally, we touch on external funding and their future vision.
https://www.youtube.com/watch?v=7zEFfo-hypo
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