12 Trends in Social Media Marketing for 2024

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What are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences?

Whether you're a freelancer, a small business owner, or managing social media for a company, these insights are essential for staying ahead in the fast-evolving digital landscape.

In this episode, you'll learn how YouTube has emerged as the top platform for brand engagement, and why lower video production value content is winning over audiences craving authenticity. I also discuss the staggering growth of the creator economy, where 1 in 5 people now consider themselves creators, and how this shift is reshaping consumer behavior.

You'll also hear about the rise of social commerce, where consumers are increasingly shopping directly through social platforms.

These actionable strategies will help you thrive in this dynamic marketing environment and ensure your brand remains relevant and impactful in the years to come.

#socialmediamarketing #graphicdesign #marketing

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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.