Human is the only move left w/ Rachel Allen

Brand it! with Petchy

In this episode, I have the pleasure of introducing you to Rachel Allen.

Rachel is the owner of Bolt from the Blue Copywriting, where she and her team make words make money.

She loves mixing the neuroscience of communication with the art of great writing to create the words and strategies that make it possible for businesses to take the cap off their income, impact, and influence. Ultimately, all her work is in service of one simple mission: to write the words that bring great ideas into reality.

A little while back, Rachel wrote a series of three articles about the state of the online business world. They’re so good, I highly recommend you read them — in fact, I think they should be mandatory reading for every business owner out there!

Anyways, out of everything that Rachel wrote, six words really stood out for me. And by “stood out”, I mean: I couldn’t get them out of my head. They’re still there, they keep popping up in my mind almost daily — a sure sign of a true golden nugget!

Those words are: Human is the only move left.

And that, my friend, is exactly what Rachel and I are going to dive deeper into in this episode — that also just happens to be the perfect follow-up to the last episode I dropped; about reclaiming authenticity.

I hope you enjoy this very human conversation!

TL;DR — episode links:

• Shownotes
• Bolt from the blue website
• Connect with Rachel on Instagram or Facebook
• Article 1: The big lie
• Article 2: The third wave of masculine marketing is here. It’s smart. It’s woke. And it’s horrifying
• Article 3: Human is the only move left
• Jonathan Stewart (Rachel mentions him)