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Big Brands. Big Trouble. Part 2.
Manage episode 410023295 series 3474630
Contenuto fornito da Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This week, Mark and Lorraine continue with mistakes 3-7 from Jack Trout's Big Brands, Big Trouble: the "Truth Will Win Out" Mistake; the "Other Guy's Idea" Mistake; The "Go Opposite" directive for those who are #2 in the market; the "We're Very Successful" Mistake; and the "Everything for Everybody" Mistake. The positioning duo talks big trouble from brands like UberEats to Raos, and why examples from Hertz, Avis, and Enterprise taught us a lot about how to navigate Marketing Warfare's rule that if you're not #1 or #2, it's time to find something new!
Spend 30-ish with Mark and Lorraine as they discuss all things marketing, advertising ... and positioning!
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