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How Positioning Impacts Sales
Manage episode 372056907 series 3474630
Contenuto fornito da Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Yes, this is a marketing podcast, but Mark and Lorraine decided to tackle the closely related topic of sales. How does positioning impact sales? Is there a framework under which both marketing and sales operate? Can positioning supercharge your sales team? These questions and others are answered on today's episode.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning ... AND sales.
Capitoli
1. intro (00:00:00)
2. Miele Appliances (00:01:30)
3. How Positioning Impacts Sales (00:06:10)
4. A-I-D-A Principle (00:06:36)
5. The Sales Pitch (00:13:36)
6. A Case Study (00:19:29)
7. How Positioning Will Align the Sales Team (00:21:52)
8. Who Should Talk More? Salesperson or Prospect? (00:22:56)
9. How Positioning Impacted Mark's Sales Capability (00:27:58)
10. Positioning Forces Consultation (00:28:26)
11. Outro (00:31:12)
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