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Ways to Differentiate: Being First to Mind with a New Idea + Overstock.com
Manage episode 374200580 series 3474630
Contenuto fornito da Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Mark and Lorraine play a game of positioning point-counterpoint about Overstock's acquisition of the Bed Bath & Beyond brand name. Lorraine thinks it will work and Mark's not so high on the idea -- see what factors are in play that will make one of these positionists right, and the other wrong. Then the podcast continues with the series on Ways to Differentiate, this time tackling the position of First to Mind with a New Idea. See why this is a tenuous position and why it's most likely critical to transition to a different position fairly quickly after the new idea is introduced.
Spend 40-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Capitoli
1. Intro (00:00:00)
2. Overstock.com Buys Bed Bath & Beyond (00:01:23)
3. Lorraine Gives a Thumbs-up (00:03:14)
4. Mark Predicts a Failure (00:09:16)
5. May the Best Positionist Win! (00:16:52)
6. Ways to Differentiate: Being First to the Mind with a New Idea (00:18:21)
7. Some Risks to Being First to Deploy a New Idea (00:26:06)
8. What's the Path to a Longer-Term Position? (00:33:48)
9. Outro (00:38:15)
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