Heuristics Are Useful But Not If You Think They Apply To Absolutely Everything Under The Sun

Breaking the Code

Contenuto fornito da Havas Medical Anthropology. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Havas Medical Anthropology o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

1+ y ago 12:07

MP3•Pagina principale dell'episodio

If you work in communications, you probably have noticed that the word "heuristics" has been popping up a lot lately, mostly in discussions of "drivers of behavior". While the concept of heuristics is very helpful in understanding human decision making (or habitual non-decision making, like ordering the same coffee every day), it isn't the only way to understand drivers of human behavior, and it certainly isn't the only way to "optimize copy".
Understanding what heuristics are, and more importantly what they are not, is critical to the work we do as behavior change professionals. Join us as we discuss heuristics, how they help us understand certain forms of behavior and choice preference, and the contexts within which heuristics are useful.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

40 episodi

#Business #Marketing #Havas Medical Anthropology #Social Sciences #Anthropology #Sociolinguistics #Behavioral Science #Behavioral Economics #Semiotics #Linguistics #Applied Anthropological