Episode 22: D'wayne Edwards

BRNDD: Conversations with Creatives

D'Wayne Edwards is the founder of Pensole Footwear Design Academy, located in Portland, OR. He's spent over 30 years in the industry, from working with Tupac and Biggie at Karl Kani to working with the GOAT, Michael Jordan. After spending 10 years working at Jordan, D'Wayne decided to start a school for footwear designers to help the next generation and has established one of the top schools in the world for Footwear Design. Donte' not only got to learn under him but interview him for the podcast. Listen as Donte' and D'Wayne talk about the journey that led D'Wayne to Portland.

Highlights:

• 0:30: The Beginnings
• 3:58: Baseball Cards to Sneakers
• 5:10: the Reebok Design Competition
• 7:30: Fast food to Footwear
• 12:05: Footwear meets Hip-Hop
• 15:33: The Advent of Sity and Skechers
• 16:58: The Transition to Nike/Jordan
• 20:41: Meeting Jordan
• 23:33: The Nu Retro II
• 24:21: Melo and the .5 Series
• 29:33: Designing Signature Jordans
• 31:29: Innovation and “The Experience”
• 37:11: Founding Pensole
• 45:28: How to Attend Pensole
• 47:30: The Future of Pensole
• 51:53: Bringing Industry Technology to Pensole
• 54:07: The Favorites

Pensole's

Website: http://www.pensole.com/

Instagram: pensole_academy

Twitter: @pensole_academy

Facebook: https://www.facebook.com/pensole.footwear.design.academy/

BRNDD Podcast:

Website: debonairmaterial.com

E-Mail: [email protected]

Facebook Group: www.facebook.com/brnddpodcast

Twitter:

@BRNDDPodcast

Instagram:

@brnddpodcast

facebook:

https://www.facebook.com/brnddpodcast/

Ronald James'

Twitter and Instagram:

@whoisronjames