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E162: How to Leverage Nostalgia in Marketing (Iconic 90s Brand Relaunch Case Study)
Manage episode 380912487 series 2955946
Contenuto fornito da Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Dan Knowlton, Lloyd Knowlton, Dan Knowlton, and Lloyd Knowlton o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode, we explore the HUGE opportunity to integrate nostalgia into your marketing. We open the bonnet on our recent campaign to relaunch Sunny D & uncover how nostalgia boosts product appeal, drives emotional connection & enhances brand loyalty. Understanding your audience's age and cultural references is crucial in avoiding missing the mark. AI tools like ChatGPT can aid in creating nostalgic content, increasing engagement and content visibility. Discover how nostalgia can transform your marketing strategy!
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