Navigating Dual Ventures: Morgan Hoogvelt’s Journey with Gohfr and Morgan Human Capital Management

Business Innovators Radio

In this compelling episode of **Business Innovators** hosted by Marco Salinas, we delve into the fascinating journey of Morgan Hoogvelt, a veteran, entrepreneur, and the innovative mind behind the on-demand delivery platform, Gohfr.
Marco kicks off the episode by highlighting the unpredictable nature of job stability and the formidable challenges of entrepreneurship. These themes set the stage for Morgan’s story—a narrative filled with lessons on resilience, adaptability, and strategic thinking.
Morgan shares his diverse background, starting with his military service in the Navy, where he served on an aircraft carrier for eight years. His transition from military life to a finance job in Florida eventually led him to a fulfilling career in HR and recruiting. This part of his journey emphasizes the sacrifices and hard-won work ethic that the military instilled in him, setting the foundation for his entrepreneurial endeavors.
Learn about the inception of Gohfr, an idea born out of a crucial need for reliable delivery services in his previous corporate role. Starting this venture during the COVID-19 pandemic presented unique challenges, but also immense opportunities. Morgan discusses how Gohfr provided essential services, including deliveries to hospitals and nursing homes when safety concerns led many businesses to withdraw, showcasing his ability to adapt and meet essential demand amid crisis.
Marco and Morgan explore the practical aspects of entrepreneurship: managing growing pains, time management, and the struggle of delegating tasks while finding reliable team members. Morgan speaks candidly about the highs and lows of running two companies and the importance of work-life balance especially when leading a business through volatile economic conditions.
The episode is sprinkled with personal anecdotes, including heartfelt stories about his family and their periodic visits to Los Angeles, with its culinary delights and family activities. Marco also draws out valuable insights Morgan gained through lessons from his immigrant father and the concept of minimal viable product, underscoring the importance of focusing on core business aspects rather than getting bogged down by trivial details.
Don’t miss Morgan’s sage advice, personal stories, and the entrepreneurial wisdom he shares, gleaned from years of navigating the tumultuous waters of self-employment. Listen in and get inspired by the remarkable journey of turning a vision into a thriving business against all odds.
About Morgan Hoogvelt:
Morgan Hoogvelt is an accomplished entrepreneur and veteran who has navigated a remarkable career spanning various industries. After serving in the U.S. Navy on an aircraft carrier for eight years, Morgan transitioned into the finance sector in Florida. Inspired by an opportunity to help fellow veterans, he moved into HR and recruiting, eventually founding his own company, Morgan Human Capital Management, in 2013. Morgan’s entrepreneurial spirit didn’t stop there; during the COVID-19 pandemic, he launched Gohfr, an innovative on-demand delivery platform that played a crucial role in providing essential services. Morgan’s journey is a testament to resilience and adaptability, values he attributes to both his military background and the work ethic instilled by his immigrant father. When he’s not running his businesses, Morgan enjoys playing golf, shooting, and spending quality time with his wife and three sons. He is also preparing to launch his own podcast.
Connect with Morgan on LinkedIn and visit his websites at morganhcm.com and Gohfr.com.
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About the Show Sponsor:
Today’s episode of the “Business Innovators” podcast is proudly brought to you by Pina Colada Media.
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Thank you to Pina Colada Media for their support of the “Business Innovators” podcast.
Source: https://businessinnovatorsradio.com/navigating-dual-ventures-morgan-hoogvelts-journey-with-gohfr-and-morgan-human-capital-management