Ep. 504: Kris Krane, 4Front

Cannabis Economy

Kris Krane, co-founder and President of 4Front, returns and begins by sharing his experience as a cannabis activist in the '90s, which consisted mainly of playing defense and repealing bad laws. He walks us through the evolution of the industry since that time and notes that 2012 was when the industry really experienced a true turning point. Krane also dives deep into a discussion on prohibition, in particular the recent bans on vaping products across the country: "They like their vapes, and they're going to want to find other vape products. If they can't get legally produced and regulated products out of dispensaries, they're going to go to the illicit market, which is where the tainted vapes are in the first place. It's the absolute wrong solution." Krane later dives into the growth of the European market, the state of markets in Africa and South America, medical vs. adult use markets, and more.