S02/E04 - How SNASK Built a Creative Empire Without Playing by the Rules

CAPTN OffScript

From zero agency experience to global design legends, Erik and Freddie of SNASK have built one of the boldest, loudest, and most unforgettable creative studios in the world – and they did it all by breaking the rules.

In this episode of CAPTN OffScript, we head to Stockholm (via pink offices and sarcastic banter) to hear how SNASK became a creative cult favorite by rejecting the clean, gray minimalism Sweden is known for. From beer-fueled branding gigs to Grammy-winning music videos, they’ve proven that being loud, opinionated, and a little weird can take you a very long way.

We talk about what it really means to build a creative business with integrity: staying true to your voice even when clients want you to tone it down, handling the judgment and trend-chasing of the design world, and growing a studio that’s just as serious about fun as it is about professionalism.

This episode is filled with stories you won’t hear anywhere else – the origin of ShowerBeer, how they accidentally became video directors, why Erik only flies short distances, and how their talks turned into rock concerts. It’s a hilarious, unfiltered, and inspiring look into what happens when you build your brand around who you are instead of who the industry wants you to be.

Whether you’re a brand builder, creative misfit, or just someone who feels allergic to corporate blandness, this one is for you.

🎧 Real creatives. Real stories. Real lessons. Welcome to CAPTN OffScript.

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🔗 Full show notes & episode transcript: https://captnoffscript.com/s02-e04-how-snask-built-a-creative-empire-without-playing-by-the-rules

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