#126 Q4 Auto Market Forecast: The need-to-know trends and predictions, Buying habits of Gen Z car shoppers, Why overnight test drives sell cars | David Thomas, Director of Content Marketing at CDK Global

Car Dealership Guy Podcast

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with David Thomas, Director of Content Marketing at CDK Global where we dive into a Q4 auto market forecast: How Gen Z is buying cars, Have we reached an EV sales equilibrium, why overnight test drives sell cars, Trends and predictions for the quarter ahead.

This episode of the Car Dealership Guy Podcast is brought to you by:

Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/

CDK Global - CDK will once again be streaming its annual industry conference CDK Connect 2024 on October 22.

This year’s virtual CONNECT conference will feature CDK’s latest product innovations, a keynote from CEO Brian MacDonald, and live breakout sessions focused across all operations of the dealership.

You can register for CDK CONNECT at the link in our notes below or by visiting http://CDK.com/Connect

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Topics:

(00:00:00) - Intro

(00:00:53) - Catching up with David

(00:02:30) - CDK’s Ease of Purchase study

(00:08:40) - EV sales trends

(00:15:32) - Will there be brand dispersion in Q4?

(00:19:13) - EV shopper journey studies

(00:26:17) - Buying patterns across age groups

(00:30:47) - The Dealership as a workplace study

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