$1 Billion In Annual Sales, and Just Starting Direct To Consumer. This is 7Day's Strategy

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Contenuto fornito da Gen Furukawa and Jeremy Biron. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Gen Furukawa and Jeremy Biron o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

3+ y ago 51:03

MP3•Pagina principale dell'episodio

2:10 - 7Days 30 Year History

9:16 - How COVID Impacted 7Days strategy

13:03 - How 7Days Turns a long shelf life into a competitive advantage and differentiator

21:34 - The different approaches to customer data for a direct-to-consumer purchase vs Amazon or Walmart

26:34 - how to track offline advertising efforts to online sales

33:19 - How 7Days predicts the number of repeat purchases they will receive

36:26 - How 7Days creates their marketing strategy & budget

Check out 7Days sweet-filled croissants online at the 7Days Website!

95 episodi

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce