06 CAS Sales: Identifying Your Target Audience [1 of 5]

CAS Minute

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3M ago 4:23

MP3•Pagina principale dell'episodio

Today, we kick off a 5-part series on how to build a Go-to-Market strategy for your CAS firm. In today's episode, we cover how to identify the right target audience and build a buyer persona for your firm.
Here are the 5 topics in order:

Identifying the right audience for your CAS firm
Creating a value proposition for your CAS firm
Deciding your pricing strategy
Choosing a marketing distribution strategy for your CAS firm
Choosing the right sales metrics to track

38 episodi

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