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Ep. 2 | Elevating Arts Marketing: In Conversation with TOCG's Rani Haywood
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Tom talks to longtime international arts marketer and now TOCG Vice President Rani Haywood about the changing nature of connecting with audiences, ways they both hope the field will evolve on the other side of the pandemic, and the changing nature of what it means to be an "arts marketer." Rani is the former Senior Director of Sales and Marketing at the Metropolitan Opera, former Associate Director of Marketing at Roundabout Theatre Company, and Head of Marketing and Customer Service at Sydney Theatre Company, among many more roles in her 20+ year career. Read Rani's full bio here.
For more on Tom O'Connor Consulting Group, visit www.tomocgroup.com.
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