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Contenuto fornito da Sebastian Naum. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sebastian Naum o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Why CPG Brands Fail & How to Succeed w/ CPG Expert Daniel Scharff

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Manage episode 405978431 series 2772814
Contenuto fornito da Sebastian Naum. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sebastian Naum o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode Sebastian and Daniel, founder and CEO of Startup CPG, explore the landscape of the consumer packaged goods industry. They dissect the rise of new brands, how to achieve significant sales, and the power of social media and retail presence. Daniel shares candid founder experiences, stressing the importance of product-market fit, branding, and the challenges of funding and ownership. They delve into the role of purpose in branding, debunk myths about consumer demographics, and draw parallels between music and entrepreneurship. The episode underscores the essence of conscious leadership and authenticity in building a successful CPG brand.

Topics Discussed:

  • Explosion of New CPG Brands
  • Entrepreneurship Trend
  • Impact of Social Media
  • Challenges of Startup CPGs
  • Building Brand Impressions
  • Measures of Success in CPG
  • The crucial aspects of a successful project
  • The significance of branding in CPG
  • Personal branding and first impressions
  • The role of branding in business success
  • The community-focused branding of Startup CPG
  • Measures of success in building a community
  • Common pitfalls for CPG brands
  • The side hustle approach
  • Balancing work and side hustle
  • The personal impact of purpose
  • Teaching and giving back
  • Impact of purpose on business
  • Focusing on a singular mission
  • Brand opinions and consumer connection
  • The CEO's Political Stand
  • Consumer Demographics
  • Shopping Behavior at Erewhon
  • Music and Entrepreneurship
  • Traits of a Conscious Leader

Connect with Daniel on Instagram

Connect with Startup CPG on Instagram

Connect with Sebastian on Instagram

SebastianNaum.com

  continue reading

72 episodi

Artwork
iconCondividi
 
Manage episode 405978431 series 2772814
Contenuto fornito da Sebastian Naum. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Sebastian Naum o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode Sebastian and Daniel, founder and CEO of Startup CPG, explore the landscape of the consumer packaged goods industry. They dissect the rise of new brands, how to achieve significant sales, and the power of social media and retail presence. Daniel shares candid founder experiences, stressing the importance of product-market fit, branding, and the challenges of funding and ownership. They delve into the role of purpose in branding, debunk myths about consumer demographics, and draw parallels between music and entrepreneurship. The episode underscores the essence of conscious leadership and authenticity in building a successful CPG brand.

Topics Discussed:

  • Explosion of New CPG Brands
  • Entrepreneurship Trend
  • Impact of Social Media
  • Challenges of Startup CPGs
  • Building Brand Impressions
  • Measures of Success in CPG
  • The crucial aspects of a successful project
  • The significance of branding in CPG
  • Personal branding and first impressions
  • The role of branding in business success
  • The community-focused branding of Startup CPG
  • Measures of success in building a community
  • Common pitfalls for CPG brands
  • The side hustle approach
  • Balancing work and side hustle
  • The personal impact of purpose
  • Teaching and giving back
  • Impact of purpose on business
  • Focusing on a singular mission
  • Brand opinions and consumer connection
  • The CEO's Political Stand
  • Consumer Demographics
  • Shopping Behavior at Erewhon
  • Music and Entrepreneurship
  • Traits of a Conscious Leader

Connect with Daniel on Instagram

Connect with Startup CPG on Instagram

Connect with Sebastian on Instagram

SebastianNaum.com

  continue reading

72 episodi

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