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The Long Game: Strategic Approaches to Sustaining Client Relationships with Cindy Chang
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In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.
Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections.
Cindy gives listeners actionable tips on:
00:00 Intro
01:36 Transitioning from a Firm to Your Own Business
03:37 Establishing Your Unique Identity
07:07 Gathering Feedback and Building Reputation
09:45 Maintaining Client Relationships
13:45 The Value of Personal Connections
15:17 Starting and Sustaining Your Own Business
23:31 The Role of Referrals and Networking
25:05 Thought Leaders Library: Book Recommendation
33:16 One Big Takeaway
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