Gaining the Competitive Edge in Self-Storage: How to Conduct a Competitor Analysis

Creating Wealth Through Self Storage

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26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

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Congratulations. You now own at least one self-storage facility.

In the old days, we would just set up shop, get our operating system up and running, and turn on the lights.

Those days are long gone.

Let’s look at a way to run a competitor analysis so you can position your facility to win today.

**Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/

**Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875

** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/

**My blog**

Creating Wealth Through Self Storage

**Facebook** https://www.facebook.com/markhelmselfstorage/

**Twitter** Tweets by MarkHelmSelfSt

**The Storage World Analyzer** http://storageworldanalyzer.com/

**The QuickStart Academy Store** https://quick-start-academy.myshopify.com

137 episodi

#Entrepreneur #Business #Podcasting Education #Creating Wealth Through Self Storage

Gaining the Competitive Edge in Self-Storage: How to Conduct a Competitor Analysis

Creating Wealth Through Self Storage

published circa un anno fa

MP3•Pagina principale dell'episodio

Serie archiviate ("Feed non attivo" status)

When? This feed was archived on March 24, 2025 05:13 (24d ago). Last successful fetch was on December 15, 2024 03:26 (4M ago)

Why? Feed non attivo status. I nostri server non sono riusciti a recuperare un feed valido per un periodo prolungato.

Congratulations. You now own at least one self-storage facility.

In the old days, we would just set up shop, get our operating system up and running, and turn on the lights.

Those days are long gone.

Let’s look at a way to run a competitor analysis so you can position your facility to win today.

**Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/

**Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875

** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/

**My blog**

Creating Wealth Through Self Storage

**Facebook** https://www.facebook.com/markhelmselfstorage/

**Twitter** Tweets by MarkHelmSelfSt

**The Storage World Analyzer** http://storageworldanalyzer.com/

**The QuickStart Academy Store** https://quick-start-academy.myshopify.com

137 episodi

#Entrepreneur #Business #Podcasting Education #Creating Wealth Through Self Storage

Alle episoder

Creating Wealth Through Self Storage

1
An Easy Solution That Just Might Make An Expansion Deal Work 8:42

18 weeks fa8:42

8:42

How many times have you found a self-storage expansion deal, calculated the expansion amount you can add to the facility, run the numbers, and it still does not work because you can’t get enough new square feet in the project? This has happened a number of times to me. Given the current pricing of existing facilities and construction costs, it can be challenging. Let me tell you a trick I have used. And I will do so by an example. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Team Members Breaking Bad? Protecting Your Self-Storage Facility’s Cash Flow Strategies 11:06

21 weeks fa11:06

11:06

I just saw a news article “Self-Storage Manager Accused of Embezzling $53K From xxx Mini Storage.” Lets talk about how to protect yourself from loss and give some concrete steps and procedures. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
How Much Money Do You Really Need to Get Into Self-Storage Today? 9:22

22 weeks fa9:22

9:22

I see a common mistake today as I work with people who are getting into the self-storage business. Especially people getting in their first deal. Let’s figure out how much money you may need to buy self-storage today. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** https://twitter.com/MarkHelmSelfst **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Winning the Self-Storage Marketing Game: Key Strategies for Today’s Customers 17:35

23 weeks fa17:35

17:35

When I first entered the self-storage business, “marketing” was all about how big a Yellow Pages ad you could afford. It was nothing to spend $25,000 to $50,000 a year on a half-page Yellow Pages display ad. Times have changed. Let me share with you the five key strategies I see to get on top of today to win the game of self-storage marketing. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Beyond 2024: Evaluating the Strengths and Weaknesses of the Self-Storage Industry Into 2025 20:11

25 weeks fa20:11

20:11

I am sitting here in the last quarter of the year in 2024. As I look into the future, there are some really exciting aspects of our business, and there are some real risks. I am planning out my next few years for myself as well as working on what I can tell people I coach and work with. As I started writing down my thoughts to make them coherent, I realized this was an episode. Let me share with you what I see as the five strengths (rewards) of the business and the five weaknesses (risks) of the industry as we move forward into 2025. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
One of the Biggest Mistakes I Made Buying Self Storage 11:28

26 weeks fa11:28

11:28

I’ve made many mistakes in my self-storage career, but one of the biggest came early on when I purchased an existing facility that included a record storage business. Let me share what it is so you don’t do the same thing. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Navigating the Storm: Think through Pricing Strategies in Your Self-Storage Business 12:18

27 weeks fa12:18

12:18

Let’s talk about algorithmic self-storage pricing strategies used by many in the industry today again. I also want to share a warning about pricing strategies in the aftermath of some natural disasters like Hurricane Milton or the most recent hurricane, Helene. This could keep you out of “hot water.” **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Gaining the Competitive Edge in Self-Storage: How to Conduct a Competitor Analysis 22:33

29 weeks fa22:33

22:33

Congratulations. You now own at least one self-storage facility. In the old days, we would just set up shop, get our operating system up and running, and turn on the lights. Those days are long gone. Let’s look at a way to run a competitor analysis so you can position your facility to win today. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
What Are Good Average and Median Incomes for a Self-Storage Trade Area? 12:47

30 weeks fa12:47

12:47

Although I did not attend the most recent Self Storage Association convention in Las Vegas, I have been studying many of the sessions that occurred there. One thing I found very interesting was the presentation that showed the results of StorageMart’s Compound Annual Growth Rate (CAGR) of Net Operating Income over the past five years using the data from 75 stores. Let me share my takeaways from that and one way we use this idea in the real world as we look at opportunities. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
The Future Is Here – Security Robots For Self-Storage – 432 10:00

31 weeks fa10:00

10:00

Let’s talk about self-storage, technology, robots at storage facilities, and why in the world I ever made this episode. Hope you enjoy. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Netflix, Self-Storage, and Revenue Management 13:49

33 weeks fa13:49

13:49

We are going to discuss self-storage brand loyalty, self-storage revenue management, and customer value. And we are going to start with Netflix. It might not make sense now, but it will. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Planning a Self-Storage Re-Fi? Here’s Why Understanding Valuations is Crucial 13:52

35 weeks fa13:52

13:52

If you took a loan or purchased your self-storage facility around 2018 and it is time to refinance, you better understand where you will stand with a bank. I suggest doing this before calling a lender. Let me share the exercise I go through to develop my strategy BEFORE reaching out to lenders. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Why I Think the Human Touch Still Matters 11:01

37 weeks fa11:01

11:01

In the self-storage world, there is a lot of momentum towards fully automated facilities, no matter the project size. I am not here to say that is the wrong direction. I even am involved in one myself as a partner. But today, let me talk about a reason to consider the more traditional approach to self-storage management using trained managers. AND ITS NOT FOR THE REASONS YOU MAY THINK. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
Now Is the Time… Time to Get Rid of Sq. Ft. Per Capita Once and for All as the Metric for Self-Storage Supply Demand Calculations 10:06

38 weeks fa10:06

10:06

It seems like once a year or so, I get on a soap box and rail about sq. ft. per capita as the main measurement for self-storage supply demand calculations. This may be my last, because now is the time to rid ourselves of this benchmark as the main measurement because it more often than not, gives false data that has us owners make bad decisions. Let me share my experience over the last year or so with you. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer ** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com…

Creating Wealth Through Self Storage

1
If I Could Only Do One Type of Self-Storage Project, It Would Be…. 8:34

39 weeks fa8:34