Retailers' Guide to the Upcoming Circular Economy Mandate

Customerland

In this episode, we explore the European Union's Digital Product Passport (DPP) framework—a groundbreaking initiative designed to enhance product transparency and accelerate the transition to a circular economy. Megan Brewster, VP of Advanced Technology at Impinj, offers her expert insights into how this regulatory shift will reshape how products are labeled, tracked, and understood. Drawing comparisons to the transformative impact of GDPR, Megan highlights why businesses worldwide—especially those serving the EU market—must act now to prepare for these changes.
The textiles industry faces a pivotal deadline for DPP compliance by mid-2027, marking a significant shift toward greater sustainability and accountability. Megan delves into the challenges and opportunities this framework brings, from the need for strategic planning and robust data collection to the critical role technology like RFID plays in bridging gaps between operational realities and corporate sustainability goals. With practical advice and forward-looking strategies, Megan emphasizes how aligning with the DPP can benefit businesses’ bottom lines while fostering global environmental leadership.
This episode not only unpacks the regulatory requirements but also explores how businesses can leverage these changes to drive innovation, reduce waste, and build stronger consumer relationships. Whether you're in retail, supply chain management, or sustainability, this conversation is packed with actionable insights to help navigate the future of product transparency and compliance.

Capitoli

1. European Union's Digital Product Passport Impact (00:00:00)

2. Preparing for Digital Product Passport Compliance (00:16:38)

3. Global Business and Sustainability Initiatives (00:32:03)