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Episode #4 - Customer Experience Principle #3 - Customer Experience is not a business function
Manage episode 284911769 series 2876004
Because everything the business does can impact the customer's experience, if you create a business function, you run the risk of eliviating other parts of the business from their CX responsibilities. When you create a function, you create a silo. When you create a silo, you become part of the probllem...
12 episodi
Manage episode 284911769 series 2876004
Because everything the business does can impact the customer's experience, if you create a business function, you run the risk of eliviating other parts of the business from their CX responsibilities. When you create a function, you create a silo. When you create a silo, you become part of the probllem...
12 episodi
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1 Episode #12 - Customer Experience Principle #11 - If you can't tie CX back to customers, it's a paper exercise 11:41

1 Episode #11 - Customer Experience Principle #10 - Customer Journey Mapping - the map is not really the point 9:19

1 Episode #10 - Customer Experience Principle #9 - Customer Experience doesn't belong anywhere within your business 5:42

1 Episode #9 - Customer Experience Principle #8 - You only manage part of the customer's experience 4:08

1 Episode #7 - Customer Experience Principle #6 - Customer Experience is about managing both sides of the equation 5:13

1 Episode #6 - Customer Experience Principle #5 - Customer Experience is as strong at the weakest link 3:33

1 Episode #4 - Customer Experience Principle #3 - Customer Experience is not a business function 4:33

1 Customer Experience Principle #2 - Customer Expeience and Customer Service are not the same thing 5:18
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