How Top Brands Win Your Attention. Every Time.

Designing Tomorrow: Creative Strategies for Social Impact

Today, you’ll consume 74GB of information. That’s the equivalent of watching 16 movies. In one day.
Our inboxes are overflowing, our social streams are noisy, we doom scroll short form content on apps purpose-built to hijack our attention, designed by the world’s smartest minds.
But as the volume of information we consume grows each day, our capacity as humans to focus and make sense of the world remains basically unchanged.
And this is the essence of the attention economy—where information is no longer the scarce commodity; instead, our attention is the prize to be won.
In today’s episode, we’ll cover

• What, exactly, the attention economy is and how the world's most successful brands have mastered it to gain an unfair advantage
• Then, we’ll break down the 4 key pillars these brands use to win in the attention economy and how you can apply them to to your social impact strategy

Resources:

• The Revolution is Digital: A Manifesto for Today’s Social Impact Leader
• We Are For Good Podcast: How to Grow Your Social Impact in the Attention Economy
• The ROI of Brand Building
• 4 Scroll-Stopping Digital Experiences to Inspire Your Nonprofit's Content
• 3 Must-Have Digital Elements Every Social Impact Organization Needs
• Community Building Might Not Feel Like Your Core Work, But It Should Be

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