#079 – Issimo Markets

Destroy Digital

When is a market not just a market? When you’re Issimo Markets. Issimo Markets is a revolutionary, mobile-based, must-have vendor management platform. It will transform the humble Farmers’ and Weekend Markets.

The traditional Weekend Market is poised for an upgrade. Employing a simple to use, mobile application, market organisers can now streamline vendor applications and management.

This is a total game-changer.

The challenges faced by the Issimo Market team will require a staged approach in how they reach their target audience.

In fact, they actually have two target audiences. Market Organisers and Vendors.

While each audience segment is dependent on the other, their first port-of-call will be the Market Organisers. However, when there is a critical mass of Markets on their roster, Vendors should then be actively targeted and signed up.

How to entice Issimo Markets users to signup?

Content will be king here. From having a website that will allow blogposts to an engaged Instagram account will add immense value to how people find them.

User-Generated Content will be a very useful way to solicit content for Social Media. Smart curating and employing the right hashtags will go a long way in making the most of the content that is uploaded by Vendors and Market Go-ers.

Listen on as Chris and Mark, break down the approach and content suggestions to maximise takeup.

Also, listen to this episode on The Vegan Market of Melbourne for a deeper understanding of what markets do.

Have a look at the Issimo Markets website here.

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