Revolutionizing Digital Marketing: Kimberly-Clark's Innovative Strategies in India

Digital Marketing Today

New Episode of Digital Marketing Today

Join us in our latest podcast episode where we delve into the innovative digital marketing landscape with a spotlight on Kimberly-Clark’s advancements in India. Based out of their Global Digital Technology Center in Bengaluru, they are pioneering the digital frontier with cutting-edge technologies in Data and Analytics, AI, and Digital Sales and Marketing. These advancements are instrumental for their Powering Care strategy, aimed at boosting operational efficiency and enhancing customer engagement.

Episode Highlights:

• Phygital Customer Journeys: Discover how Kimberly-Clark is merging digital and physical realms to create seamless customer experiences that cater to the evolving consumer preferences.
• Digital Innovations in Retail: Learn about the transformative effects of digital screens and in-store media that elevate the shopping experience, fostering greater brand loyalty and customer satisfaction.
• Inclusivity in Digital Content: We discuss the importance of creating accessible digital content that ensures inclusivity for all users, including those with disabilities.
• Dynamic Content Moderation with AI: Listen to how AI and ML are revolutionizing event experiences through real-time personalization and dynamic content adjustments.
• Diversifying Marketing Channels: Our experts talk about the strategic move towards diversifying marketing channels in light of digital brand safety concerns, integrating traditional and digital methods for a robust marketing approach.

This episode is a must-listen for digital marketers keen on understanding how to leverage new technologies and strategies to enhance customer engagement and navigate the competitive digital marketplace. Don’t miss out on these insightful discussions and be prepared to adapt these breakthrough strategies into your digital marketing playbook!

Links:
India’s Thriving Tech Hub Fuels Kimberly-Clark’s Digital Transformation
Customer experience tools and strategies: 2025 Predictions