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Mehrnaz Campbell in conversation with Graham Addison, AstraZeneca
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In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca.
With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation.
Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with HCPs and patients in today’s changing world.
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