38 - Creating A World-class B2B SaaS Brand (with Ling Koay, Chief Brand Officer At Oneflow) Driving Demand podcast

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38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

7d ago 47:41

MP3•Pagina principale dell'episodio

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about!
On this episode we talk about:
- When should B2B companies invest in brand?
- Is there a scenario where brand doesn't matter?
- What goes into a brand and how to get the founders onboard?
- How to approach a rebrand? How much time and budget should one allocate?
- How do you measure your brand?
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39 episodi

#Business #Marketing #Demand Generation #Lead Generation #Growth Marketing #Digital Marketing #Inbound Marketing #Akseli Matila, B2B growth expert #Akseli Matila #B2B growth expert #B2B Marketing